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Intranets have existed for over two decades, yet the industry still hasn't found a way to set organizations up for success, the same challenges persist today.
The long tail of legacy technology in most organizations cannot be ignored. Modernization and replacement must be a strategic priority, not an afterthought.
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
The best way to prepare for trends yet to come is to take stock of those that have already emerged and understand which among them have the most staying power.
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.