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A focus on B2B customer experience, the automation of routine processes and the emergence of artificial intelligence will transform the way enterprises operate.
Put the individual at the heart of the journey, show them you value their privacy and personal data and you might just come out ahead post-GDPR
Here we look at what marketers can do to counteract the drop in social engagement over the past three years.
Gallup has tracked employee engagement for over 15 years. While there are signs of progress, it's slow and falls short.
Marketers who want better match rates should focus on improving the accuracy of the user data input into systems and the precision of data output.