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Picking the right visual can provide a way to spot patterns and differences quickly. Marketers should embrace treemaps to do this. A treemap is a collection of squares meant to display a hierarchical view of your data. Continue reading...
Data visualization has grown more complex as the number of data points brought into the mix has increased. In the past, data visualizations appeared as ready-made graphs in the solution of choice. Continue reading...
Google announced three new Data Studio features on Jan. 30 aimed at creating faster insights and easier report development. Let's take a look at all three. Continue reading...
Calculated fields may appear to be a simple feature to add to any user interface, even an analytics dashboard. In fact, Google first added calculated fields to Google Analytics reports a few years ago. Continue reading...
Visualization is critical in digital analytics. After all, visual representations of data can, for example, tell you at a glance how well your marketing efforts are doing. Continue reading...