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• Jun 26

  14 Rules for Selecting the Right Content Management System (CMS)

  Two of the top analyst firms for Web Content Management System (Web CMS) technologies reported a demise of sorts in the past year when it comes to the software that manages and publishes content on websites. Gartner in January of 2020 announced it was killing the 20-year-old Web Content Mana...Read more

• Dec 4

  From Web CMS to DX Platforms: The Evolution of Content Management

  CMS, WEM, DXP — the history of content management is a true alphabet soup. This can be quite confusing, and I see that every day when talking to different audiences about the industry: each person understands the role of a digital platform in the tech stack a little differently. Continue...Read more

• Jun 15

  Agile Web Experience Management: Content as a Service

  Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized, dynamic experiences as more consumers started using the web to find information and buy produ...Read more

• May 5

  Guide the Buyer's Journey with Web Experience Data

  Happy with your last purchase, you visit a brand’s website intent on buying more of its products. The website loads, and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Continue reading...

• May 5

  Oracle Keeps It 'Real Time' In Marketing Cloud Update

  Oracle continues to put its $1.5 billion marketing technology to use. The Redwood City, Calif.-based 120,000-employee giant released updates to its B2C cross-channel marketing cloud. The B2C capabilities, born out of the Responsys acquisition, include real time, behavior-driven p...Read more