Latana’s brand analytics is for brand marketers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can track brand performance across target audiences, campaign impact and how the competition is performing
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CMOs who want to build best-in-class retention marketing need to push their teams to segment more, broaden their reach, and engage through more channels. Continue reading...
Thinking about, adapting and reusing content patterns is a great way to build on past successes and avoid past failures. Continue reading...
RPA is evolving to be more flexible, intelligent and integrated. But none of that helps unless you’ve identified a business problem it can help you solve. Continue reading...
Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight. Continue reading...
As much as thinking about AI in fiction can either inspire or teach us cautionary tales, we now live in an age where AI has become a reality. Continue reading...