Latana is advanced brand tracking at its finest. It helps B2C companies understand their target audience and make better marketing decisions. Companies can do this by using Latana to measure campaign impact, seeing how their target audience perceives their brand and by tracking the competition.
Product Details
Tags
Primary Use Cases
brand, brand tracking, data science, brand awareness, brand consideration and brand associations
Related News
-
Feb 19
The Great Customer Service AI Rehiring Is Coming
Organizations chasing headcount reduction are discovering AI’s limits — and rediscovering human value. Continue reading...
-
Feb 19
The Reality of AI in the DX Stack: What’s Working, What’s Not and Why
AI is “deployed.” Outcomes aren’t. The difference is maturity: data, governance, workflow design and integration discipline. Continue reading...
-
Feb 19
Qualtrics Taps CrowdStrike to Safeguard AI-Driven Customer and Employee Experience
As data misuse tops AI concerns, the integration adds automated controls and visibility inside the platform. Continue reading...
