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• Jul 12

  Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool

  Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond, Wash.-based company announced the release of Connections, a free email marketing app. Contin...Read more

• Jun 9

  MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce

  MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is publ...Read more

• May 31

  LinkedIn, Vista Equity Partners Acquire Sales Tech Companies, More News

  LinkedIn and Vista Equity Partners each went after their share of the sales technology pie through separate acquisitions this week. LinkedIn announced it acquired Redwood City, Calif.-based sales tech provider Heighten in a move designed to bolster its Sales Navigator platform. Officials at Lin...Read more

• May 8

  MailChimp Gives Away Its Marketing Automation Tools

  MailChimp is giving away the goods.  Namely, its automated marketing email capabilities — previously only available at extra cost — are now being offered gratis to all of its 15 million existing customers. Continue reading...

• Jan 27

  MailChimp Integrates Facebook Ads With Email Marketing

  MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. MailChimp officials said customers wanted the Atlanta-based provider to "take th...Read more