SAP AG is a multinational software corporation providing enterprise software for managing business operations and customer relations. It serves the aerospace, defense, automotive, banking, consumer products, healthcare, media, public sector, retail and telecommunications industries.
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This morning Gigya unveiled Enterprise Preference Manager, a new product aimed at helping brands reestablish consumer trust while at the same time maintaining compliance with forthcoming data protection regulations such as the EU's General Data Protection Regulation (GDPR). The news comes short...Read more
New York City — High above the Hudson River, on the 53rd floor of 10 Hudson Yards, SAP CEO Bill McDermott led the unveiling of SAP Data Hub yesterday. Continue reading...
It’s an open secret in the ecommerce market: ecommerce platforms offer plenty of functionality but consistently fail at content management. If you work for any major brand or retailer, you might have heard your ecommerce vendor pitching content management and experience management as par...Read more
SAP unveiled new solutions built on its SAP Leonardo IoT platform at its SAP Leonardo Live conference this week in Frankfurt, Germany. The solutions build off releases unveiled during the Walldorf, Germany-based company's SAPPHIRE NOW conference in May. Continue reading...
Veteran business software vendors like SAP are now keen to talk up the empathy they have for their customers — and that comes as no surprise. Continue reading...