Design platform expands publishing options with personalized URL capabilities for enterprise users.
The Gist
Expanded URL options.Users can publish Figma Sites to custom apex or subdomains.
Plan-based limits. Custom domains are free through 2025 with varying plan limits.
Brand control impact. Marketing managers can strengthen branding and user recognition with personalized URLs.
Figma has announced custom domain support for its Figma Sites feature. According to company officials, the new capability allows users on paid plans to publish websites to domains they own rather than using Figma's default subdomain structure.
The feature is currently available across all paid plans, with Professional plans supporting up to 10 custom domains and Organization and Enterprise plans offering unlimited domain connections during the beta period. Figma states these services will remain free through 2025, with potential changes to limits thereafter.
Web developers integrating design-to-development workflows
Digital Identity Context
Branded domains have become essential digital anchors as companies seek control over their online presence amid platform volatility and AI-driven transformation.
Figma has been expanding beyond its design roots throughout 2025. In May, the company launched Figma Make, an AI-powered tool that transforms designs into functional prototypes and web apps. This move positioned Figma to compete in the development space, allowing users to publish prototypes as live URLs.
The custom domain support arrives amid growing recognition that websites serve as hubs for all marketing efforts, providing brands with personalized, uninterrupted customer experiences. Descriptive domains have emerged as powerful branding tools that enhance discoverability and align with company missions.
This development also follows competitor Webflow's introduction of Webflow Cloud for full-stack app hosting. The no-code platform market continues to evolve as vendors expand capabilities beyond design into development and hosting, with custom domains becoming a standard feature for professional publishing.
By supporting custom domains, Figma aims to help users reclaim their digital identities while maintaining the design-to-development workflow that has become central to modern web creation.
Integration With Supabase Expands Figma Make Capabilities
On July 15, Figma announced that Figma Make now supports Supabase integration, allowing developers to connect front-end designs directly to Supabase databases.
This makes it easier to build fully functional web apps by enabling real-time data operations, authentication and storage directly from Figma prototypes. It marks a significant step in turning Figma into a viable platform for both design and lightweight development workflows.
Domain Management Features
The implementation supports both apex domains and subdomains with several technical capabilities.
Capability
Description
Custom domain connection
Users can connect owned domains via DNS records
Apex & subdomain support
Both root domains and www subdomains supported
Domain redirects
Optional redirects between apex and www versions
Automatic SSL
SSL certificates provisioned automatically
DNS configuration
TXT or CNAME record implementation
Cloudflare compatibility
Special configuration for Cloudflare domains
Figma’s domain management settings allow users to connect third-party domains like earthling.com while maintaining a default base domain for publishing.Figma
Figma Background
Founded in 2012 in San Francisco, the company targets designers, product teams and enterprises seeking collaborative tools for interface and product design.
Its primary offering is a browser-based platform for interface design, prototyping and real-time collaboration. The platform supports vector editing, design systems management and developer handoff. Additional features include plugins, integrations with productivity tools and support for multi-user workflows. The company also provides a whiteboarding tool for ideation and brainstorming.
Market Position
The company operates in the digital design and collaboration software sector. It serves organizations ranging from startups to large enterprises, with a notable presence among technology, media and consumer brands.
Its platform is often adopted by product design, UX and engineering teams seeking to streamline design-to-development workflows. The company competes with legacy desktop design tools and newer cloud-based platforms.
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About the Author
Dom Nicastro is editor-in-chief of CMSWire and an award-winning journalist with a passion for technology, customer experience and marketing. With more than 20 years of experience, he has written for various publications, like the Gloucester Daily Times and Boston Magazine. He has a proven track record of delivering high-quality, informative, and engaging content to his readers. Dom works tirelessly to stay up-to-date with the latest trends in the industry to provide readers with accurate, trustworthy information to help them make informed decisions. Connect with Dom Nicastro:
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