News
The Gist
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AI-powered search. SearchStax introduces generative AI answers in onsite search.
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Natural language queries. Visitors get instant, summarized responses from indexed website content.
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Impact for marketers. Modernizes user experience without major development changes or complexity.
SearchStax announced the release of Smart Answers for Site Search on July 15. The new generative AI feature delivers instant, natural language summaries at the top of onsite search results pages, similar to Google AI Overviews.
According to company officials, the feature pulls information from a customer's own content index to provide website visitors with faster access to information. Each AI-generated response includes source citations and allows users to provide feedback for refinement.
The launch comes as search behaviors shift from keyword-based queries to longer, question-style interactions, with website visitors increasingly expecting AI-powered search experiences.
Table of Contents
- Impacted Audiences for Smart Answers
- Market Context: AI Is Redefining Search Behavior
- Search Users Want Answers, Not Just Links
- SearchStax Background
Impacted Audiences for Smart Answers
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Marketing teams and website experience managers
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Digital teams in higher education, healthcare and government
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Website visitors seeking information through search functions
Market Context: AI Is Redefining Search Behavior
AI-powered search is fundamentally changing how users find information, moving from static links to conversational results that deliver immediate answers without requiring website visits.
SearchStax, a search technology provider serving over 700 customers worldwide, has partnered with digital experience platform (DXP) provider Acquia to enhance enterprise search capabilities. The company has evolved its offerings as search behaviors shift toward natural language interactions.
The timing aligns with significant market changes, as AI adoption has reached 72% of companies globally. Despite this growth, 99% of organizations still struggle to deliver relevant, personalized search results, according to industry reports.
Google's introduction of AI Overviews has accelerated this transformation, with AI-generated summaries appearing in 13% of searches by March 2025, up from 6% in January, according to recent reports. This shift has created both challenges and opportunities for website owners.
For marketers and digital experience leaders, the focus is shifting from traditional SEO to creating valuable content that addresses customer needs in a conversational format. As Rogelio Villanueva, director of global web marketing at Shure, notes, "Technology, whether it's AI or something else, is just a tool to help connect with customers. The real challenge lies in understanding and engaging with your audience effectively."
Related Article: With SEO Strategy, Nothing's Off the Table—Even Customer Support Chats
Search Users Want Answers, Not Just Links
Today's search users expect answers, not just results. With Smart Answers, we're delivering on that promise, combining the power of generative AI with our customers' own trusted content to give visitors instant, accurate, conversational answers right at the top of the results page. It's a leap forward for how people discover information, deepen engagement, and get what they need without friction — and it's all done without adding complexity for the teams managing the website. Think Google AI Overviews – but for your own website content.
- Sameer Maggon, Founder and CEO of SearchStax
Smart Answers Capabilities
The new feature aims to modernize website search without requiring major development work.
| Capability | Description |
|---|---|
| AI-generated summaries | Instant answers appear above traditional search results |
| Natural language support | Processes question-style queries instead of keywords |
| Source citations | Responses include references to source content |
| User feedback | Visitors can provide input to refine answers |
| Developer-ready widget | Customizable UI that matches brand styling |
SearchStax Background
SearchStax provides cloud-based search infrastructure and managed search services, primarily targeting digital teams and IT leaders in enterprises.
Search Platform
The company offers managed Apache Solr and search experience management solutions designed to improve the reliability and scalability of search for web applications. Their platform includes automated deployment, monitoring, analytics and tools to simplify search operations. SearchStax also provides search experience optimization features for content-driven digital experiences.
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Market Position
The company serves organizations seeking to offload the complexity of running and maintaining enterprise search infrastructure. Typical customers include digital agencies, large enterprises and public sector organizations with significant web content or data discovery needs. SearchStax is positioned as a specialized provider within the cloud search and digital experience ecosystem, competing with both general cloud providers and niche search technology vendors.
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