News
The Gist
- Acquisition expands capabilities. Verndale adds product design, UX and digital marketing expertise.
- Broader market reach. Verndale extends services for technology, CPG and healthcare brands.
- Client lifecycle impact. Growth-focused brands gain unified support for digital product development and optimization.
Verndale is building a full-service digital experience shop through acquisitions, with Amp's Product Experience Division the latest addition.
The company on Jan. 22 acquired the Product Experience Division of Amp from Advantage Solutions. The acquired team will operate under the Verndale brand.
The deal strengthens Verndale's ability to support the full digital experience lifecycle — from ideation and UX through engineering, activation and ongoing product management. The acquisition also extends Verndale's reach into technology and CPG verticals.
The Product Experience Division brings capabilities in product strategy, rapid prototyping, product development and ongoing management through SEO, analytics and experimentation.
Table of Contents
- Quest for Digital Experience ROI
- Acquired Capabilities for Verndale-Amp
- Recent Verndale Expansion Activity
- It's a Digital Experience Integration Game
- Verndale Background
Quest for Digital Experience ROI
Brands are under more pressure than ever to turn digital experiences into real business growth, and that requires strategy, creativity, technology, and product thinking working as one.
- Chris Pisapia, CEO
Verndale
Acquired Capabilities for Verndale-Amp
The acquisition brings an embedded approach to building digital product experiences for global brands.
| Capability | Description |
|---|---|
| Product Strategy | Strategic planning for digital product development |
| UX & Product Design | User experience design and product design services |
| Rapid Prototyping | Fast iteration on product concepts |
| Engineering | Digital product development and implementation |
| Digital Marketing | SEO, analytics and experimentation capabilities |
Recent Verndale Expansion Activity
Verndale has pursued an aggressive acquisition strategy since securing private-equity backing in early 2025, completing three deals in under three months. The expansion began in February 2025 when Verndale announced a strategic partnership with Trinity Hunt Partners.
The firm then added senior data and AI leadership in October 2025, followed by the November 2025 acquisition of Fishtank, a Sitecore Platinum Partner that brought 14 Sitecore MVPs and enhanced composable-experience and AI capabilities.
The acquisition pace accelerated in January 2026 with two deals in two weeks. On Jan. 8, Verndale acquired Vaan Group, a Shopify Platinum D2C agency.
It's a Digital Experience Integration Game
Integration — not budget size — defines competitive advantage in digital experience delivery for enterprise brands dismantling operational silos.
Organizations are abandoning channel-specific ownership models in favor of unified experience frameworks. Forrester's introduction of the Brand Experience Index at its 2025 CX Summit signals a fundamental shift: aligning brand promise and delivery across touchpoints drives trust and up to 3.5x revenue growth.
Chief marketing officers now orchestrate customer journey experiences across product roadmaps, sales processes and customer experience initiatives.
Brands face a critical challenge: collecting data without activation capability produces accurate but irrelevant content. Organizations are deploying digital experience platforms to automate workflows and create unified user experiences.
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The prevailing trend is clear: successful digital product lifecycle management requires integrated service models spanning strategy, prototyping, marketing analytics and data-driven optimization — all unified through experience architecture rather than departmental boundaries.
Verndale Background
Verndale is a North American digital experience agency founded in 1998, serving marketing executives, CIOs and digital experience leaders at mid-market and enterprise organizations seeking to modernize digital ecosystems.
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