News
Digital experience management company Aternity is tying employee experience and customer experience closer together.
In an announcement last week, the Cambridge, Mass.-based company said its new Aternity User Journey Intelligence solution will provide "contextualized visibility and actionable insights" into user journeys across web environments that will enable organizations to improve user satisfaction, drive revenue and improve customer and employee digital experiences.
According to Aternity, User Journey Intelligence provides a view of a company’s customer and employee digital experience and correlates user journey analytics with performance data from transactions across all environments. This will allow companies to optimize web page performance and reduce incident resolution times. Capabilities include:
- Analytics: Track user digital experience and associate it with revenue, conversion rate and abandonment rate.
- Performance Diagnostics: Optimize web page performance with real user monitoring (RUM).
- Issue Identification: Synthetic monitoring to identify problems before customers do.
- Reduced Incident Resolution Times: Embedded observability for AI-powered root cause analysis.
Aternity also said it's added OpenTelemetry support on the company’s platform, which it hopes will help customers deliver a seamless digital experience for every application delivered over multi-cloud or multi-app environments. Companies can capture and store every transaction related to a user's business activity and associate it with an underlying microservices architecture.
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
13
Learn How to Deliver Dynamic Video Experiences at Scale
Learn how to convert existing assets into video experiences in near real-time.
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
“Aternity User Intelligence provides Aternity customers with the unique ability to manage the digital experience of both employees and customers in a single platform without compromise,” said P.J. Malloy, Aternity’s chief technology officer, in a press release statement. “By incorporating synthetic transaction monitoring, real user monitoring, and OpenTelemetry, Aternity is changing the way enterprises can approach digital experience management by unifying the digital experience.”
Founded in 2004, Aternity is a division of San Francisco-based Riverbed Technology, Inc, an information technology company that provides software and hardware for network performance monitoring and application performance management.
Have a tip to share with our editorial team? Drop us a line: