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Webinar Series - Integrating Business Systems with Digital Asset Management (DAM)

Webinar Series - Integrating Business Systems with Digital Asset Management (DAM)

Description

A growing portion of marketing process has become chaotic, non-linear and unplanned, at the same time you need to execute content across dozens of channels, end-user devices, market segments and media formats. The main question: How to improve time to market and time to satisfaction? 

Join our industry experts in the Content Eureka webinar series. The series discusses the fundamentals of Time to Value and the two payback metrics for measuring the impact of Digital Asset Management (DAM) in most organizations:  

  • Time to market remains the basic metric for marketing efficiency across your entire marketing supply chain. Each day cut from a time-to-market launch cycle can represent pure profit and every CFO and CEO wants to know about that. 
  • Time to satisfaction: It represents DAM’s impact on UX or user experience. It’s about how quickly users can have a “Content Eureka” moment and get on with their jobs. 

 Our series will focus on integrating DAM with three business systems: 

  • 11 June: Web Content Management or WCM systems for corporate websites and portals 
  • 18 June: Product Information Management or PIM systems for e-commerce, and 
  • 25 June: Customer Relationship Management or CRM for field sales and customer service teams 

 Join us for any of these sessions.

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