Mobile Shopping Europe 2017


Mobile Shopping Europe is a forum for defining the roadmap to mobile commerce success within a multichannel world. It offers digital leaders a collaborative platform to make customer centric mobile strategy and technology decisions.

With a focus on end to end mobile functionalities, you will walk away with all the insights you need to build a world class m-commerce offering:

  • The Rise Of Mobile Mobile success story: How we leveraged mobile as part of an omni-channel approach and increased our sales by over 100% across all touch points
  • Eliminating Internal Roadblocks Moving towards a mobile first mentality: What is the best approach to achieving an internal mind-set shift from designing for desktop towards priori sing mobile?
  • Adopting Customer Centricity Taking an emotional approach to customer engagement: How to tap into the psyche of your customers to drive mobile sales and increase brand loyalty
  • Mastering Mobile Design Merging digital with physical experiences: How to leverage mobile to seamlessly bring the best of both online and offline worlds into your store
  • Driving Engagement Moving away from the one size fits all approach: How can you provide your shoppers with personalized online experiences to successfully up-sell and cross-sell relevant products and services
  • Making The Right Investments Keeping up-to-date with future mobile innovations: Which types of new personal mobile devices are expected to revolutionize mobile shopping experiences and should be considered in your current investment plans?
  • Being Discovered On Mobile Establishing a winning digital road-map for driving traffic: How to unlock the full potential of your m- commerce platform as part of your omni-channel approach to ensure you are being found by mobile browsers
  • Proving Mobile ROI Cross channel attribution: How to evaluate direct and indirect ROI from mobile to further build the business case for more related investments from the board
  • Easing The Path To Purchase Moving towards a one-click checkout process: How to design a mobile check out UX that drastically reduces cart abandonment
  • Exceeding Customer Expectations Enabling human interaction on mobile: How can you use chat bots to help exceed mobile shoppers expectations across the full buying process?
  • Rewarding Loyal Shoppers Rewarding your customers on the go: How to design an appealing mobile loyalty scheme that keeps your mobile shoppers coming back for more

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