PRSA Strategic Collaboration Conference Chicago 2017


The Strategic Collaboration Conference, presented by the PRSA Corporate Communications Section, features presentations focused on the critical attributes and skills needed to advance a career in the new collaborative environment. These will highlight multidisciplinary knowledge and actionable approaches to become and stay relevant to an organization’s communications strategies targeted to customers, prospects, internal department leaders and/or other stakeholders.

Who should attend?

  • Public relations, communications and marketing professionals who are charged with integrating digital and traditional channels to promote and sell their brand.
  • Communications leaders with profit and loss responsibilities that reflect their organization’s business plan and goals.
  • Strategic communications planners and/or team builders from corporate, agency or nonprofit settings.

What topics will be explored? Key issues, from how big data improves teamwork to integration strategies that work, are on the agenda. You will learn how to build a more strategic plan that helps the entire team demonstrate and share success. Also, you will gain an understanding of how your actions impact organizational goals and how integrated teamwork can lead to an improved bottom line.

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