Publishing Insider Summit Austin 2017


Finding revenue growth and sustainable media business models in an economy increasingly dominated by two media "frenemies" is both a challenge and the key opportunity for major media in 2017. Both advertisers and many audiences are veering back towards trusted, well-lit and safer media environments. But can the media companies themselves meet the opportunity, even move the market, towards quality again? At the spring Publishing Insider Summit we focus on monetizing quality and finding revenue opportunities amidst an ad economy that is consolidating and an audience that is fragmenting.

Leading publishers are not satisfied scrambling over the “table scraps” many feel the duopoly is leaving for the rest. They are learning to innovate, in how they come to market with new ad, data, video and branded content products. In a unique peer-to-peer format, select senior publishing executives share their best practices in proving our the value of quality media through research, harder data and better accountability.

We will explore:

  • Building sustainable media business models in a shifting digital ad economy
  • Making data a new profit center
  • Adapting to ever-changing digital video models
  • Header Bidding 2.0
  • Making branded content studios sustainable

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