Tweet Jam: CDPs and the Promise of Omnichannel Choreography #DXChat


Customer data platforms emerged on the marketing landscape only a few years ago, but have since grown in both industry size and industry hype. Are CDPs the answer to fragmented customer data? How are businesses using them to improve the experiences they deliver their existing or would-be customers?

Join us on July 25 at 10 am PT / 1 pm ET / 1700 GMT using the #DXChat hashtag as we discuss CDP myths, truths and potential during our hour-long Tweet Jam. Everyone is invited to join in using the #DXChat hashtag.

The Questions

  1. Define customer data platforms. What do they need to have to be a "true" CDP?
  2. One of the selling points of CDPs is that it is managed by marketing. Does that a. limit its uses and b. effectively create another internal silo? 
  3. What can companies do with a CDP that they can't do with other systems? 
  4. How can a business assess if it needs a CDP or not? 
  5. Where do CDPs fit in terms of regulations like the GDPR and California's privacy law? 
  6. Are we any better at gaining a single view of the customer than we were five years ago?
  7. Gartner puts CDPs at the "peak of inflated expectations." Where does the software go from here? 

Participation Guidelines 

A few things to keep in mind: 

  • Introduce yourself with your first #digworkchat tweet. Include your name, job title and organization you work for. 
  • Answer question one with A1, question two with A2, etc. — and always include the #dxchat hashtag. For example, "@bigbird A2 CDPs break down data silos rather than creating them, but they shouldn't be relegated to the marketing team only #dxchat" 
  • Please don't pitch products or services — stay knowledge focused. 
  • Keep the discussion professional, but informal. 
  • Remember this is a public chat — be thoughtful. 

Confused how to join in? Read this

We hope to see you there!

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