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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality
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AI: The Best Opportunity Ever for Authentic Brand Content
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Editorial
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The First 5 Minutes Define How Customers Will Treat You
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A humanoid robot sits partially submerged in shallow water, appearing stuck and motionless, with a barren landscape in the background at sunset.
Where AI Wins — And Where It Still Falls Apart in Customer Service
Sprinklr President and CEO Rory Read stands on a darkened stage, gesturing with both hands open toward an audience whose silhouettes are visible in the foreground, as a large projection screen behind him displays the "Accelerate SKO FY27" branding in bold white and multicolor text.
Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite
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How AI Efficiency Crushes B2B Customer Relationships
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Great CX at the Expense of Employees? That’s a Losing Strategy
A large neon sign reading “FIVE9” glows in pink, blue, green and red in front of a stage at Five9’s CX Summit in Nashville. The backdrop features a wall of hats and a screen displaying “Nashville Nights + Neon Lights.” Stage lights cast colorful reflections across the venue, where a scarecrow type of figure dressed in bright, feathered accessories stands to the right.
Five9 Appoints Jay Lee as Chief Marketing & Growth Officer
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Your Customers Trust Humans More Than AI — Even When AI Is Right
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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