Articles
Tag: ab testing
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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10 Mistakes to Avoid When Rethinking Your Analytics Strategy
Avoiding these 10 gotchas can help establish the right workflow to conducting effective analysis, even in turbulent times.
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How Adobe Is Bringing Machine Learning to A/B Testing For Better CX
A/B testing has been a meaningful tactic since the earliest days of web analytics. Just recently, Adobe announced a significant revision to its A/B testing platform Target, one that reflects how machine learning is influencing analytic features.
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Unleash the Power of Data-Driven A/B Testing
Life is full of A/B tests. People perform A/B tests every single day, often without knowing.
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Get Your Execs Excited About Web Testing
Website testing and optimization is only as good as your senior executives think it is. So convince them. Show them dollar values, keep records of your results and learn from your failed tests.
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Site Testing is Due for Disruption
The online testing market is ripe for disruption. Site testing and optimization market has remained virtually unchanged since it was introduced more than a decade ago. Compare the Forrester Wave: Online Testing Platforms, Q3 2015 report (paywall) to the previous one, released two years earlier — most of the players are the
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What's Trending in Digital Analytics
Here's a taste of some of the topics that came up this year: 1. Analytics Platforms No one really talks about analytics tools anymore.
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Globys Claims It Goes 'Beyond A/B' Testing
A/B testing is a key tool for marketers. Now big data analytics provider Globys has announced a new kind of big-scale, machine-learning testing that it says can increase mobile customer retention by ten percent or more by going beyond A/B testing.
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ClickTale Partners with Optimizely for User Tracking, A/B Testing
Building a website is one thing. Figuring out if it is accomplishing its intended goals is quite another. To provide a comprehensive approach to the latter challenge, ClickTale, a web analytics firm, and Optimizely, a website optimization platform, are partnering to offer an integrated service. The joint service combines Optimizely
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Adobe Target Updated for More Visual Website + App Testing
Adobe Target, the company's testing and segmentation tool, is ready for a major update as Adobe pushes forward with its digital marketing tools, and the added features include things like a more visual approach to A/B testing.
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Google Integrates AdSense Experiment Objectives into Content Experience Platform
Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers. Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is.
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Turn Google Analytics into A/B Testing Tool with Content Experiments API
Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.
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Optimizing the Web Experience: A/B Testing, Multivariate Testing or Both?
A/B testing and multivariate testing both have their purposes, so how can you choose which to use? In marketing circles, the classic A/B test has a long and honorable history.
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Amazon Appstore for Android Developers Get A/B Testing #appnation
Android developers building apps for the Amazon Appstore have a bevy of new tools to help leverage the rapidly growing Kindle Fire tablet ecosystem, Aaron Rubenson, Director Amazon Appstore for Android said at the AppNation conference this week. Kindle Fire is the best selling item on Amazon.
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