Articles
A/B testing has been a meaningful tactic since the earliest days of web analytics.
Just recently, Adobe announced a significant revision to its A/B testing platform Target, one that reflects how machine learning is influencing analytic features.
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Life is full of A/B tests. People perform A/B tests every single day, often without knowing.
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Website testing and optimization is only as good as your senior executives think it is.
So convince them. Show them dollar values, keep records of your results and learn from your failed tests.
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The online testing market is ripe for disruption. Site testing and optimization market has remained virtually unchanged since it was introduced more than a decade ago.
Compare the Forrester Wave: Online Testing Platforms, Q3 2015 report (paywall) to the previous one, released two years earlier — most of the players are the
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Here's a taste of some of the topics that came up this year: 1. Analytics Platforms No one really talks about analytics tools anymore.
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A/B testing is a key tool for marketers. Now big data analytics provider Globys has announced a new kind of big-scale, machine-learning testing that it says can increase mobile customer retention by ten percent or more by going beyond A/B testing.
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Building a website is one thing. Figuring out if it is accomplishing its intended goals is quite another. To provide a comprehensive approach to the latter challenge, ClickTale, a web analytics firm, and Optimizely, a website optimization platform, are partnering to offer an integrated service. The joint service combines Optimizely
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Adobe Target, the company's testing and segmentation tool, is ready for a major update as Adobe pushes forward with its digital marketing tools, and the added features include things like a more visual approach to A/B testing.
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Gathering data and providing that information to top-level executives is no longer the be-all, end-all job objective of marketers. Actually translating that data into actionable items that improve your brand health management and, ultimately, increase sales is.
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Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.
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A/B testing and multivariate testing both have their purposes, so how can you choose which to use? In marketing circles, the classic A/B test has a long and honorable history.
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Android developers building apps for the Amazon Appstore have a bevy of new tools to help leverage the rapidly growing Kindle Fire tablet ecosystem, Aaron Rubenson, Director Amazon Appstore for Android said at the AppNation conference this week. Kindle Fire is the best selling item on Amazon.
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By now you’ve heard that Google’s Website Optimizer (GWO) has been integrated with Google Analytics as Content Experiments and that on August 1, 2012, Website Optimizer will no longer be available as a standalone product.
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In the hunt for better performing online solutions marketers are continuously in search of smarter tools to help them optimize goal conversions and reduce wasted opportunities. Whether it's driving more clicks, purchasing products or getting signups to test drive a new car, marketers are looking for digital marketing tools that
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