Articles
Tag: acquisitions
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Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition
Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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6 Insights Into Episerver's Acquisition of Optimizely
What was the motivation behind Episerver's acquisition of Optimizely? We look into several potential reasons and impact of this acquisition.
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Episerver Acquires Optimizely, Sitecore Names New CEO, More News
Leading off this week's digital experience news roundup, Episerver buys Optimizely, Medallia acquires Stella Connect and more.
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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Will the CDP Industry See 70% Consolidation by 2023?
Gartner predicts that by 2023, the CDP market will have consolidated by 70%. Here's what they think will happen.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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Top Customer Experience Acquisitions of 2019
Join us as we look back at 2019, a turbulent year of mergers and acquisitions in the customer experience technology sector.
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Acquia Acquired for $1B, WordPress 5.3 on the Horizon, More Open Source News
Each month we look back at the month in open source news to help keep you in the know. This month news from Acquia, WordPress, Horizon and more.
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How to Handle Customer Experience During a Merger or Acquisition
How to maintain, or, better yet, improve CX through the acquisition process and when the organizations are merged.
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What's Next for Red Hat Users Following Close of IBM Acquisition?
IBM and Red Hat closed on their $34B acquisition. How will it affect users?
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Salesforce Powers Ahead With Tableau Acquisition
Salesforce extends its reach in the data analytics space with the Tableau buy, but Tableau customers have reservations.
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Sitecore Acquires an 80-Person Services Company and the WCM World Loses Its Mind
Last week Sitecore announced it acquired partner Hedgehog, and the news caused a bit of a fuss.
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Why Did IBM Sell Lotus and Other Software Products to HCL?
A deeper look at why IBM sold much of its aging of software products to HCL.
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