Articles
Tag: acquity group
-
B2B Suppliers are Losing Market Share to B2C Websites
B2B buyers in the United States are more active online than ever before. But few are successfully leveraging their suppliers’ websites to find the information and make the purchases they need. Instead, they're turning to third-party e-commerce sites like Amazon, according to the 2014 Acquity Group State of B2B Procurement.
Continue reading...
-
Brands Happier than Users over Photos, Videos in Tweets
The 140-character purity of Twitter feeds is a thing of the past. The micro-blogging site is giving pictures and videos more important roles. In fact, you'll now automatically get photos and Vine videos right in your timelines.
Continue reading...
-
Retailers in the Age of Mobile Shopping: What Are the Trends?
Let’s say you’re a retailer with both physical stores and a Website.
Continue reading...
-
In the Age of 'Showrooming,' How Can Physical Stores Live with Their Online Counterparts?
You check out a product in a physical store, and then see if you can find it cheaper online. What can brick-and-mortar stores do to fight back against this kind of “showrooming”? We talked to digital marketer Bob Gingras to find out.
Continue reading...
-
Study: Retail Digital Marketers Don't Use Twitter as an Engagement Tool
Social media may have become an important tool for digital marketing, but according to a new study from the Acquity Group the customer engagement process needs be reevaluated. It's All About How You Engage A digital marketing company and e-commerce solution, Acquity Group’s report, the "Brand Commerce Audit 2012 " is composed
Continue reading...