Articles
Tag: adam mertz
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Transforming Connections in an Age of Digital Change
The goal of marketing still revolves around accelerating new and repeat sales. But the means to that end has shifted over the past few years. This fundamental shift can be tied, in part, to digital innovation. However, it’s not just about technology.
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Interview: Adam Mertz of Jive on Outcome Focused Social CRM
If you are considering implementing a Social CRM strategy, you should take some time to read what Adam Mertz, Director of Product Marketing at Jive Software, has to say about starting points, what successful Social CRMs include and what factors shape a competitive edge. Siobhan Fagan: What are the most important components of a Social CRM strategy? Adam Mertz: Successful social CRM
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4 Ingredients to a Successful Social Web Strategy
For many marketers, cross-channel marketing on the social web has been a dizzying, ad hoc and all-too-often unmeasured experiment. What many don’t understand is that the social web offers the greatest marketing opportunities we have ever seen, so it’s time to get serious.
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