Articles
Tag: adwords
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Google AdWords Targeting Gets a Boost From Social Media
Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for today’s marketing strategists. In response to these trends, Google added Demographic Targeting to AdWords last fall.
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How Google Smart Goals Improve AdWord Budgets
Remember how Luke Skywalker shot the port shaft with the force, destroying the Death Star for the Rebel Alliance? If you're a marketer, you can imagine how great such intuition would be in improving conversion rates, especially from an ad campaign.
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How Advances in Paid Search Advance CX
Everyone loves a birthday — and the digital world is starting to see a few exceptional milestones as it advances into 2016. Google celebrated the 15th anniversary of AdWords this year. (You can take a look an infographic mapping the history of AdWords at the end of this article.
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Sing a Little Song, Do a Little Dance: Get Down with Google
Google is introducing new all singing, all dancing ads. Well, nearly. Google is in the process of testing its new "Listen Now" service ads in partnership with Spotify, Rhapsody and Apple’s Beats Music. The service works in much the same way other Google searches work with one execption.
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Google Sells More Ads Quicker in Q3
If Google has been struggling to find a solution to falling mobile advertising prices, it appears to have found a solution this quarter: sell more ads and sell them quicker. It may seem simple, but it has taken Google a while to come up with it.
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Google's New Paid & Organic Report in AdWords Shows Marketers Search Overlaps
How does performance compare between a paid Google ad, an organic search listing or the two combined? A new AdWords report, recently released by Google, is designed to help answer that question. The search giant said that the new paid & organic report, which it described as the first
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Google Pockets US$ 14 Billion in Q2, Focus Still on Mobile
Google announced it brought in US$14 billion in revenue in the second quarter this year, and while executives focused on big initiatives like Google Glass and Balloon, most eyes were on Motorola, and the success of the Enhanced Campaigns for AdWords.
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Turn Google Analytics into A/B Testing Tool with Content Experiments API
Over the last year, Google has been tracking feedback on its Content Experiments testing tool, and now it's been released as an API so testing website changes can be done without redirects.
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Google AdWords Keyword Planner to Replace Keyword Tool
Google's AdWords Keyword Tool allows marketers to see which keywords to focus campaigns on, but it's going to be replaced soon by the Keyword Planner that will only show historical stats for exact matches.
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Google AdWords Gets Image Extensions Tool
In advertising it’s all about presentation and Google Adwords wants to improve how well this resonates through a new tool that allows companies to attach images to search-engine based advertisements.
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Google Updates Enhanced Campaigns For Google+, In App Mobile Ads
At the end of last week, Google announced its figures for Q1 that showed Google up 16% on the year. Google cited increasing willingness by enterprises to use mobile advertising and Google tools as one of the reasons for the lift.
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Google's TrueView Video Ads' Success Shows Promise of AdWords Enhanced Campaigns #adtechsf
When Google talks about digital marketing most people likely think of its AdWords technology and search ads.
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Enhancements to Google AdWords End Tablet-Specific Campaigns: Industry Responds
Search engine giant Google is changing its AdWords online advertising engine by offering “enhanced campaigns ” designed to seamlessly cross devices.
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To Simplify Multi-Device Ads, Google Offers 'Adwords Enhanced Campaigns'
With so many devices being used by connected consumers, advertisers have their hands full in trying to key their messages to multiple platforms. To help simplify things, Google has announced its Adwords Enhanced Campaigns.
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