Articles
Tag: adwords
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Google Rebrands AdWords and DoubleClick to Google Ads
Why the time was ripe for Google to retire the AdWords brand.
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Google Updates AdWords Experience to Help Brands Address Customer 'Micro-Moments'
Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments."
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Google Focuses on the Customer Journey at Marketing Next 2017
Expectations were high for Google’s Marketing Next teleconference in San Francisco last week and the Mountain View-Calif.-based search giant didn’t disappoint in announcing its planned innovations.
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Google AdWords Targeting Gets a Boost From Social Media
Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for today’s marketing strategists. In response to these trends, Google added Demographic Targeting to AdWords last fall.
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Google AdWords Adds Phone Numbers to Mobile Search Ads
Marketers using Google AdWords should brace for more phone calls. Starting Monday, Google will automatically add businesses' phone numbers to mobile search ads. Google will use the phone numbers businesses already have for mobile landing pages.
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Keeping Up With Google Adwords & Analytics Changes
Did you know half of all Google search queries are now coming from smartphones and tablets? Google certainly did, according to Sridhar Ramaswamy, Google’s senior vice president of Ads and Commerce.
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How Google Smart Goals Improve AdWord Budgets
Remember how Luke Skywalker shot the port shaft with the force, destroying the Death Star for the Rebel Alliance? If you're a marketer, you can imagine how great such intuition would be in improving conversion rates, especially from an ad campaign.
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How Advances in Paid Search Advance CX
Everyone loves a birthday — and the digital world is starting to see a few exceptional milestones as it advances into 2016. Google celebrated the 15th anniversary of AdWords this year. (You can take a look an infographic mapping the history of AdWords at the end of this article.
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Move Over, Google AdWords?
Amazon may be trying to step on Google's online advertising toes. The online web shopping giant is producing software for placing ads online much like its long-time cyber nemesis does so well with Google Adwords, according to a report in the Wall Street Journal. What will they do? Replace
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Sing a Little Song, Do a Little Dance: Get Down with Google
Google is introducing new all singing, all dancing ads. Well, nearly. Google is in the process of testing its new "Listen Now" service ads in partnership with Spotify, Rhapsody and Apple’s Beats Music. The service works in much the same way other Google searches work with one execption.
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Google Sells More Ads Quicker in Q3
If Google has been struggling to find a solution to falling mobile advertising prices, it appears to have found a solution this quarter: sell more ads and sell them quicker. It may seem simple, but it has taken Google a while to come up with it.
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Google AdWords and Marketo: Online Conversion Data Meets Offline Experience
For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.
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Google's New Paid & Organic Report in AdWords Shows Marketers Search Overlaps
How does performance compare between a paid Google ad, an organic search listing or the two combined? A new AdWords report, recently released by Google, is designed to help answer that question. The search giant said that the new paid & organic report, which it described as the first
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Google Pockets US$ 14 Billion in Q2, Focus Still on Mobile
Google announced it brought in US$14 billion in revenue in the second quarter this year, and while executives focused on big initiatives like Google Glass and Balloon, most eyes were on Motorola, and the success of the Enhanced Campaigns for AdWords.
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