Articles

Tag: ahava leibtag

  • Marketers: Stop Abusing Your Email Lists

    Marketers: Stop Abusing Your Email Lists

    What is up with email marketing right now? Have you noticed the “whiny toddler” emails you’re getting lately? The insistent subject lines, the aggressive, wheedling tones, the shrill shouting for your attention? I was recently at a conference and the amount of email I got from vendors was ridiculous —

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  • Why Readability Scores Are Killing Your Content

    Why Readability Scores Are Killing Your Content

    Ever stepped on a scale and hated the number you saw?  A side-by-side comparison was floating around Facebook recently. It showed the same woman taking a selfie. On the left she looked thin but flabby. On the right she was built and beautiful.  The caption? “I weigh 165 lbs.

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  • Enough Already About the Value of Content

    Enough Already About the Value of Content

    I am sick of reading everyone’s trends for 2017 about content value: “For 2017 it’s not quantity, it’s quality.” “Marketers will be producing for value, not volume.” “You’ll see better content out there, not more content out there.” Right. Because marketers are always looking to produce content with no value.

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  • Why Content Struggles Against Design

    Why Content Struggles Against Design

    For years now, content strategists have pleaded with the design community to put content first. And as a whole, the design community is positive, recognizing that content strategy is imperative to an excellent product. However, when it comes to revising or critiquing content, we’ve fallen short of the design community.

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  • Has Content Marketing Gotten Too Boring?

    Has Content Marketing Gotten Too Boring?

    Confession: I’m getting tired of content marketers writing about content marketing.  But guess what I'm about to do .... Here’s my new theory: There’s more stuff about content marketing than good examples of content marketing out there.

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  • What the Bendy Straw Can Teach You About Universal Content

    What the Bendy Straw Can Teach You About Universal Content

    One of the most common questions I get asked is, “How do we convince our stakeholders that they need to speak the language of the audience?”  Concerns about dumbing things down, using plain language and keeping copy short make sophisticated stakeholders nervous.

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  • A Framework to Evaluate New Channels like Periscope

    A Framework to Evaluate New Channels like Periscope

    Digital marketers in the room, raise your hands if you’re tired. For every Facebook, LinkedIn and YouTube, there’s also a Google plus, Ello and potentially a Twitter. How do you decide what makes the most sense for your audiences, your executives and your brand? Loren McDonald and I recently presented

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  • Simplify the Content Editing and Approval Process

    Simplify the Content Editing and Approval Process

    I started my career in content at an executive recruiting firm, where I wrote and edited 200 bios for the associates (we weren’t allowed to call them recruiters). I only had to have that person — the one I had written the bio about — approve what I had written.

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  • Why a Content Engineer is Vital to Your Content's Health

    Why a Content Engineer is Vital to Your Content's Health

    I have a six-year-old son who is convinced he is going to be an engineer. His vision of the future is fueled by Lego, Magna Tiles and an assortment of chemistry sets we do while I close my eyes and hope we don’t blow up the house.

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  • Multimedia Long-Form: The Next Big Thing for Content Marketing

    Multimedia Long-Form: The Next Big Thing for Content Marketing

    Until we have the power to wrinkle our noses and teleport, we must be satisfied with photos, videos and Skype.

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  • 5 Ways Pitch Perfect Should Inform Your Content Strategy

    After nine months spent writing a book about content, content marketing and content strategy, I felt brain dead. My husband lovingly suggested we take our family away to the beach so I could “recover” for a few days.

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  • Content: Say Something New

    Content: Say Something New

    I’m bored of seeing the same regurgitated articles every week. I’m bored of our disciplines debating if we should be called content strategy, content marketing or inbound marketing. I’m tired of us fighting about how important content strategists are or should be, or need to be.

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  • Why Gwyneth Paltrow is the Most Brilliant Content Marketer - EVER

    Why Gwyneth Paltrow is the Most Brilliant Content Marketer - EVER

    However, I find it even more interesting to look for those doing content marketing well and use those test cases to help us arrive at a universal understanding of content marketing. Let’s take a look at Gwyneth Paltrow, and her lifestyle brand, goop.

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  • 10 Books Every Great Digital Content Creator Must Read

    Oh, one of those lists, Ahava. Really? Wait. Just hear me out. There’s an immense amount of dialogue right now in the content creation, content marketing, content strategy, content space. Some of it is important.

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