Articles
Tag: anita brearton
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How Do We Network in the Era of Remote Work?
We need to rethink networking in the same way we’ve had to rethink working.
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B2B Marketing Fundamentals: Company and Product Names and Descriptions
Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
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Does Size Matter With Martech Stacks?
How big should a martech stack be? The only correct answer to that question is “as big as it needs to be.”
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How I Learned to Stop Worrying and Love Public Speaking
Like it or not, marketers need to be good oral communicators. Here's how to get over the fear of public speaking.
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CMOs: Your Marketing Ops Team Is a Secret Weapon
Marketing operations is the team that makes stuff work. Without them, marketing would grind to a halt.
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CX Decoded Podcast: Taming the Martech Chaos With Anita Brearton
CX Decoded Podcast caught up with Anita Brearton, who provides tips on how to tame the marketing technology stack chaos.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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2020 Contributors of the Year: Anita Brearton
Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile.
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2021: Reduce, Reorganize, Restart, Reinvent and Ramp Up
We are now at a point where we can step back, reassess our changed world and begin to plan again for success.
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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