Articles
Tag: anita brearton
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How I Learned to Stop Worrying and Love Public Speaking
Like it or not, marketers need to be good oral communicators. Here's how to get over the fear of public speaking.
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CMOs: Your Marketing Ops Team Is a Secret Weapon
Marketing operations is the team that makes stuff work. Without them, marketing would grind to a halt.
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CX Decoded Podcast: Taming the Martech Chaos With Anita Brearton
CX Decoded Podcast caught up with Anita Brearton, who provides tips on how to tame the marketing technology stack chaos.
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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2020 Contributors of the Year: Anita Brearton
Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile.
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2021: Reduce, Reorganize, Restart, Reinvent and Ramp Up
We are now at a point where we can step back, reassess our changed world and begin to plan again for success.
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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Digital Transformation, Round Two: Time to Get On Board
Twelve months ago, I would have predicted the availability of AI-driven tools would propel companies forward with digital transformation, not a global pandemic.
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It’s Not Just What You Say, It's How You Say It
Make sure your content is reflective of the times and that you are hyper-conscious of the channel you use to communicate with your stakeholders.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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