Articles
Tag: anita brearton
-
Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
Continue reading...
-
3 Tools to Make Your Marketing Life Easier
It's essential to arm everyone with tools that are cost effective, easy to use and don’t require a significant amount of time to produce results.
Continue reading...
-
The Marketing Technologist: A Superhero and Agent of Change
Being a marketing technologist is all about driving change and innovation to improve the customer experience, drive revenue and increase CLTV.
Continue reading...
-
![Dear [NAME]: We’re All About Personalization](/~/media/8afa7b0351fb40fe88f862aeae6a3900.jpg?mw=155&mh=117&hash=5486BEB86232CE22103E68EE46F90C1BA17CF016)
Dear [NAME]: We’re All About Personalization
How do you define personalization in your organization?
Continue reading...
-
What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
Continue reading...
-
How 2 Companies Transformed Bad Customer Experiences
Two very different experiences turned this author from an unhappy customer to a brand advocate.
Continue reading...
-
Fix Live Chat Before it Loses Its Way
Live chat can deliver an exceptional customer experience, but only when implemented correctly.
Continue reading...
-
4 MarTech Projects for the Lazy, Hazy Days of Summer
Creating a workbook to help fellow marketers build and optimize their marketing stacks.
Continue reading...
-
The Freemium Model Only Goes So Far With Your MarTech Stack
Free tools will only get you so far in the marketing world. Eventually, you'll have to pay.
Continue reading...
-
What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
Continue reading...
-
Why Authentic Marketing Is Really Your Only Option
Authenticity is important, without it you just create dissonance and leave prospects and customers annoyed.
Continue reading...
-
How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
Continue reading...
-
The Dirty Secret of the SaaS World: Customer Churn
Reducing churn should be the priority for SaaS companies. It benefits their bottom line and it benefits their customers. Here's how to reduce churn.
Continue reading...
-
Dismantling Data Silos Isn't Just a Tech Challenge, It's About Meeting Customer Needs
To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
Continue reading...
Displaying 1-14 of 40