Articles
Tag: anita brearton
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When Corporate Values, Customer Values and Politics Meet, What Happens to the Customer Experience?
As companies think about the causes and values they support, they must also consider how a social responsibility decision factors into the customer experience.
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When Is It OK to Sell You My Product?
When and where is the right time to promote and sell?
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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2020 Contributors of the Year: Anita Brearton
Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile.
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2021: Reduce, Reorganize, Restart, Reinvent and Ramp Up
We are now at a point where we can step back, reassess our changed world and begin to plan again for success.
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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Digital Transformation, Round Two: Time to Get On Board
Twelve months ago, I would have predicted the availability of AI-driven tools would propel companies forward with digital transformation, not a global pandemic.
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It’s Not Just What You Say, It's How You Say It
Make sure your content is reflective of the times and that you are hyper-conscious of the channel you use to communicate with your stakeholders.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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Marketing in a Time of Crisis
None of us knows what lies around the corner, but we can improve our chances of weathering a crisis with a little preparation.
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Using AI to Tap the Full Value of Our Networks
Think about how much data you are amassing in your professional life and how its value would increase if you could mine it to find what you need.
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