Articles
Tag: anita brearton
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Using AI to Tap the Full Value of Our Networks
Think about how much data you are amassing in your professional life and how its value would increase if you could mine it to find what you need.
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Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years
We can map the first two decades of this century to the maturity of the digital age of marketing.
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No One Wants to Talk to You and Other Modern Marketing Lessons
Do the marketing programs you're creating align with how your prospects want to engage?
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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2020 Is Around the Corner: Marketers, Are You Ready?
If you're like me, September is when panic hits because you wonder how you'll accomplish all your objectives before the end of the year.
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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When it Comes to Martech, Do You Swing Right, Left or Are You a Centrist?
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
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Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong
You have to work pretty hard to turn a brand advocate into a brand detractor, but that's what happened here.
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B2B Customer Experience Fundamentals: Starting Off on the Right Foot
There is no excuse for delivering a poor customer experience once a prospect has been qualified.
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B2B Customer Experience Fundamentals: Listening
Technology can help with the customer experience in so many ways. But sometimes it gets in the way.
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B2B Customer Experience Fundamentals: Your Product Description
If you asked everyone in your company to describe your company's product, would they give the same answer?
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Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
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3 Tools to Make Your Marketing Life Easier
It's essential to arm everyone with tools that are cost effective, easy to use and don’t require a significant amount of time to produce results.
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The Marketing Technologist: A Superhero and Agent of Change
Being a marketing technologist is all about driving change and innovation to improve the customer experience, drive revenue and increase CLTV.
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