Articles
Tag: anita brearton
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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When it Comes to Martech, Do You Swing Right, Left or Are You a Centrist?
The best of breed vs. single vendor vs. platform ecosystem debate is unproductive — a hybrid approach works best.
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Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong
You have to work pretty hard to turn a brand advocate into a brand detractor, but that's what happened here.
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B2B Customer Experience Fundamentals: Starting Off on the Right Foot
There is no excuse for delivering a poor customer experience once a prospect has been qualified.
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B2B Customer Experience Fundamentals: Listening
Technology can help with the customer experience in so many ways. But sometimes it gets in the way.
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B2B Customer Experience Fundamentals: Your Product Description
If you asked everyone in your company to describe your company's product, would they give the same answer?
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Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
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3 Tools to Make Your Marketing Life Easier
It's essential to arm everyone with tools that are cost effective, easy to use and don’t require a significant amount of time to produce results.
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The Marketing Technologist: A Superhero and Agent of Change
Being a marketing technologist is all about driving change and innovation to improve the customer experience, drive revenue and increase CLTV.
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![Dear [NAME]: We’re All About Personalization](/~/media/8afa7b0351fb40fe88f862aeae6a3900.jpg?mw=155&mh=117&hash=5486BEB86232CE22103E68EE46F90C1BA17CF016)
Dear [NAME]: We’re All About Personalization
How do you define personalization in your organization?
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What Every CMO Needs to Know About the Marketing Technology Stack
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
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How 2 Companies Transformed Bad Customer Experiences
Two very different experiences turned this author from an unhappy customer to a brand advocate.
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Fix Live Chat Before it Loses Its Way
Live chat can deliver an exceptional customer experience, but only when implemented correctly.
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4 MarTech Projects for the Lazy, Hazy Days of Summer
Creating a workbook to help fellow marketers build and optimize their marketing stacks.
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