Articles
Tag: anita brearton
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Making Your 2021 Marketing Plan? These Data Points Can Help
The pandemic has added complexity to 2021 planning for all of us. And while I don’t have a magic formula, I do have research to help in the process.
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How Important Is Personalization in 2020?
Personalization will definitely enhance and advance our marketing programs, but right now, with our world upside down, it’s not a do or die imperative.
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Digital Transformation, Round Two: Time to Get On Board
Twelve months ago, I would have predicted the availability of AI-driven tools would propel companies forward with digital transformation, not a global pandemic.
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It’s Not Just What You Say, It's How You Say It
Make sure your content is reflective of the times and that you are hyper-conscious of the channel you use to communicate with your stakeholders.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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You Can Reduce Marketing Expenses While Improving Business Performance. No, Really
Cost-cutting doesn't have to negatively impact growth and long-term success.
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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Marketing in a Time of Crisis
None of us knows what lies around the corner, but we can improve our chances of weathering a crisis with a little preparation.
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Using AI to Tap the Full Value of Our Networks
Think about how much data you are amassing in your professional life and how its value would increase if you could mine it to find what you need.
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Digital Marketing Enters its Third Decade: What Changed in the Last 10 Years
We can map the first two decades of this century to the maturity of the digital age of marketing.
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No One Wants to Talk to You and Other Modern Marketing Lessons
Do the marketing programs you're creating align with how your prospects want to engage?
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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2020 Is Around the Corner: Marketers, Are You Ready?
If you're like me, September is when panic hits because you wonder how you'll accomplish all your objectives before the end of the year.
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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