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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A human hand holding a pen writes on a clipboard beside an open laptop, while a robotic hand rests on the keyboard from the opposite side. The image symbolizes collaboration between humans and artificial intelligence, blending human judgment with machine-driven support in digital work environments.
The Best Marketers Right Now Aren't Better Prompters
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Editorial
A red theater curtain is being pulled back by a white-gloved hand emerging from a dark sleeve, revealing a black empty space behind it. The image evokes a reveal, behind-the-scenes look, hidden insights or the unveiling of information.
Customer Trust in the Experience Era Starts Behind the Scenes
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Editorial
Customer service headset resting on a desk in front of an open laptop, with a globe blurred in the background. The image symbolizes contact center operations, remote customer support, AI-assisted service and global customer experience management.
The Automation Era Is Over. Agent Empowerment Is What Comes Next.
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Wide-angle view inside the PegaWorld keynote arena before a main session begins, showing attendees taking seats in a large auditorium. Blue PegaWorld-branded screens dominate the stage while yellow and blue spotlights illuminate the venue from overhead rigging. Rows of black chairs fill the floor as conference participants gather and converse ahead of the presentation.
PegaWorld 2026 Helps Usher in the Age of AI Accountability
Scene with big NiCE World sign outside the Walt Disney Dolphin Resort in Orlando, Fla.
NiCE World 2026: The Platform Vision Meets the CX Practitioners
The NiCE World 2026 main stage at the Walt Disney Dolphin Resort in Orlando, featuring large LED screens displaying contact center agents at work, flanking the illuminated NiCE World logo. Philipp Heltewig, Chief AI Officer at NiCE Cognigy, is visible on the right screen delivering his keynote address.
NiCE Launches Dedicated AI Innovation Lab to Push Agentic CX to Enterprise Scale
Adobe Inc. corporate headquarters in downtown San Jose, south San Francisco bay area, Silicon Valley.
Adobe Launches CX Enterprise Coworker Agent
Close-up of decorated chocolate cupcakes displayed on a mirrored serving tray. The cupcakes feature pale pink icing with green accents, delicate flower decorations and piped names in pink frosting, creating a festive and personalized dessert presentation.
How AI Personalization Builds Trust — Until It Doesn't
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Articles Tagged "Artificial General Intelligence"

Feature
Article
Digital Experience
This Professor Has a Path Toward Human-Level AI. It Isn’t Through Language.
Editorial
Article
Digital Experience
Artificial General Intelligence: Jumping to the New Inference Market S-Curve
Editorial
Article
Customer Experience
Trust in AI: Combining AI & the Human Experience
News Analysis
Article
Digital Marketing
Sam Altman: AI Will Replace 95% of Creative Marketing Work
Feature
Article
Digital Experience
The Era of AI: End of Year AI Recap
Editorial
Article
Digital Experience
The Quest for Achieving Artificial General Intelligence
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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