Articles
When Amazon debuted AmazonSupply in 2012, it was clear the company was looking to use B2B sales as a growth lever in its quest to dominate ecommerce.
So it didn't come as much of a surprise when the company was selling over 2 million stock keeping units (SKU) by 2014.
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Though it's made some headway in recent years, business to business (B2B) ecommerce still has a ways to go when it comes to measuring up to the consumer experience.
That was the big takeaway from a recent webinar by Forrester VP and principal analyst Andy Hoar.
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From that day on Aug. 11, 1994, when Dan Kohn sold a CD of Sting's "Ten Summoner’s Tales" for $12.48 plus shipping through his website NetMarket, e-commerce has been a part of consumer's lives.
In comparison, business to business (B2B) e-commerce is a relatively recent development.
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Forrester research projects that B2B e-commerce sales will surpass $1.13 trillion by 2020.
Who — other than Amazon — is leading this race? And while e-commerce in both the B2C and B2B realms have shown tremendous growth in recent years, is Forrester's prediction realistic?
Off to the E-Commerce Races
B2C
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Insite Software is releasing technology today that's designed for executives too busy to bury themselves in e-commerce data. InsiteAnalytics will help the busy executives deliver key insights through big-picture strategic trends and more transactional micro analysis, said Phil Schrader, product manager of data commerce for Minneapolis, Minn.-based Insite Software.
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ChannelAdvisor claims it "empowers retailers to sell more." Founded in 2001, the company is a provider of cloud-based solutions deployed by retailers and manufacturers to integrate, manage and optimize their merchandise sales across various online channels. In early May, ChannelAdvisor delivered strong results for the first quarter, with revenue
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Remember when e-commerce was all we talked about? Ten years ago, it seemed as if every company in the world was trying to figure out its "e-commerce strategy”. Analysts were touting the newest 3D catalogs, where shoppers could twirl images around to check out sizes and colors from all angles.
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The old theory that B2B companies can avoid selling through online channels is done, and B2B e-commerce solutions "contribute significantly to key selling metrics and incremental revenue," according to a new Forrester Research Report commissioned by EPiServer. Forrester said 50 percent of B2B companies have plans to change or upgrade e-commerce technology in the next
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IBM is the top B2B e-commerce vendor, according to the first-ever Forrester Wave report on the field. The report, “The Forrester Wave: B2B Commerce Suites, Q4 2013,” evaluated 66 criteria and identified the seven top providers.
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