Articles
Tag: beacons
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Is Mobile Geofencing Right for Your Business?
We live in a connected world — this is a given. The fact you are reading this means you are linked to a vast network of worldwide internet users. As netizens, we travel through a world with few borders.
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Why Beacons and Virtual Reality Should Be Part of Every Marketer's Toolbox
It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure. In a 2015 poll for Lithium by Harris Poll, six in 10 corporate executives worldwide
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How Beacons Will Advance Personalization and DX in 2017
Refining personalized customer journeys is a priority for web content management (WCM) and digital experience (DX) platforms in 2017 — and although artificial intelligence is the technology best positioned to help — beacons will also play a pivotal role in feeding those learning machines with uncharted data from the physical world.
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Retailers: Brace for the Rise of Bluetooth Beacons
Digital coupons based around location-aware delivery mechanisms like NFC (Near Field Communication), WiFi and GPS typically enjoy far higher redemption rates than those without, particularly in the form of impulse purchases.
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Beacons Graduate From Shiny New Toy Status
Last year, beacons were the new kid on the block. Marketers got excited about this new technology which would let them know exactly where customers were in the real world so they could communicate with them in real time.
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Beacons Hitch a Ride on Double-Decker Buses
The next time a double-decker bus passes you by, it might just send you a coupon for the restaurant you’re about to enter or for the store across the street. No longer relegated to in-store placement, beacons are on the move — and could be coming your way soon.
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Everyone Wants in on Location-Based Services
Location-based services (LBS) using beacons, GPS, Wi-Fi, Bluetooth and mobile technologies have been touted as a way for marketers to make money for the retail industry. But recent trends are showing that other industries are getting in on the action, for other purposes.
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When the IoT Talks, Google's Eddystone Listens
The Internet of Things (IoT) era has brought with it a host of new programmatic and operational issues as mountains of product data meet rivers of wireless signals from competing communication methods.
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A Look Back: Mobile Enterprise Trends from 2013
Mobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.
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