Articles
Tag: behavioral analytics
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4 Ways AI Should Be Playing a Role in Your DX Strategy
AI, machine learning, and natural language processing are beginning to play a much larger role in enterprise businesses.
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What Marketers Need to Know About the Newest Features in Google Analytics 4
With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know.
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BlueOcean Announces New Sentiment Analytics API for Third-Party Access
BlueOcean announced plans to release an API that will let third-party applications access its analytics data.
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Invoca Acquires DialogTech, Contentsquare Raises $500M & More CX News
In this week's CX Newsbyte there are acquisitions, increasing brand evaluations, AI and sentiment analytics news and more from the world of CX and marketing.
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Customer Journey Mapping: A How-To Guide
A customer journey map illustrates all of the touchpoints that a customer has with a brand, and it’s a key to improving the customer experience.
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Forrester: Defining the Right Web Customer Experience Metrics
Today's website success metrics rarely include the quality of the site experience as a distinct concept and according to a recent report from Forrester, that’s a big mistake: "Without dedicated customer experience metrics, companies can’t tell whether the site experience actually got better or how changes in the quality of that experience
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Quantivo and Semphonic Partner: Combine Web and Behavioral Analytics
This week, two of the biggest names in behavioral and web analytics partnered. Quantivo (news, site) and Semphonic (news, site) are coming together to offer what they call a turn-key behavioral analytics service. Geared towards companies who want to take their online marketing
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Advancing Customer Experience for Companies with Established Baseline
It is apparent that most companies, if not all, already use some sort of web analytics software to monitor their site’s traffic.
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Optimizing Your Webtrends Analytics with Quantivo
Remember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data. Answering Common Questions If you don't remember, Quantivo's approach to behavioral analytics works to
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Google Analytics Now Tracks Silverlight Content
How would you all—including non-techies—like to be able to track how users interact with your Silverlight content? Well, now you can. Google Analytics has officially integrated into the Microsoft Silverlight Analytics Framework. Drag and Drop It sounds fairly simple. Using the Google Analytics component, designers will be able to drag
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Autonomy Explore: Customer Interaction Analytics Covering All Channels
Autonomy (news, site ) unveiled a new tool called Autonomy Explore today. The “customer interaction analysis application” connects all customer touch points (Web, contact center, social media, e-mail, etc.). This way, users can develop a better understanding of each customer, customer segment, and the overall customer base.
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Web Analytics Gets Cozy with Customer Feedback
As the quest to understand Web analytics continues, Omniture (news, site) is doing what they can to provide the answers. Their recent partnership with Kampyle, a company specializing in customer feedback, is one of the latest attempts.
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Mochila and Netseer Bring Concept Based Advertising to Web Content
What do you get when you combine premium content with user intent? A partnership between Mochila (news, site ) and Netseer that seeks to deliver content-based ad units that are tailored more accurately to the user’s immediate needs than ads targeted by context keywords.
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Effective Measure: Another $4 Million for Web Analytics
Well, it looks like Web analytics is making the headlines just about everywhere this year. Australian startup Effective Measure, for example, just raised US$ 4 million in a first round of funding from Rho Ventures.
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