Tag: behavioral metrics

How Does Extreme Weather Affect the Customer Experience?

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

For Real? Which Half of My Marketing Budget Is Wasted?

Personas and Analytics: Unlocking What Motivates Your Customers

Modern TV Marketing: A Customer Experience Gold Mine?

Connected Customers, Connected Data, Connected Journeys

Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy

Voice of the Customer: What Is It and Why Does It Matter for CX?

TikTok's Golden Opportunity

Is It Possible to Have Both Privacy and Personalization?

Uniphore Unveils $400 Million Series E Funding to Support Explosive Growth

Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say