Articles
Tag: behavioral metrics
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A Look at Customer Effort Score and How It Can Help Build Better CX
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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What You Need To Know About HubSpot's SEO Certification
SEO is a much need skill for marketers. A certification from HubSpot or other training provider can help you stand out from the rest of the job seekers.
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8 Tips To Minimize Bounce Rate on Blog Pages
Keeping people on your site and engaged can really boost your audience growth. Here we share tips on minimizing the bounce rate on your website.
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What Is a Microinteraction (And How Does it Impact UX)?
A microinteraction is when a user interacts with the UX for a single-use case. These can be made memorable with the right kind of design.
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How To Identify a Marketing Qualified Lead
A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action.
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5 Ways to Optimize Your Surveys for Better Customer Experience
When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience.
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Contentsquare Valued at $2.8B After New Funding Round
A year after its $190 million Series D, Contentsquare has closed on $500 million in Series E financing, bringing the value of the company to $2.8 billion.
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Invoca Announced Its Acquisition of DialogTech
Invoca has announced its acquisition of DialogTech, an AI-powered call tracking and analytics solution for marketers.
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4 Ways To Improve Your Customer Effort Score
The customer effort score is a business-critical metric and a key indicator of customer loyalty and retention. Improving it should be top of mind.
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Expert.ai Adds New Features to Its Natural Language API
The natural language (NL) API developed by Expert.ai shared new features for its analysis capabilities.
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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4 Tips To Help Marketers Battle Against Consumer's Digital Fatigue
Consumers are starting to feel the effects of too much screen time. What do marketers need to change to combat this digital fatigue?
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5 Ways to Obtain Genuine Customer Feedback
Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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