Articles
Tag: behavioral metrics
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As Google FLoC Trial Rolls Out, What's a Marketer's Next Move?
Google has begun to roll out FLoC trials as a cookie alternative. How should marketers be preparing for what comes next?
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4 Tips To Help Marketers Battle Against Consumer's Digital Fatigue
Consumers are starting to feel the effects of too much screen time. What do marketers need to change to combat this digital fatigue?
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5 Ways to Obtain Genuine Customer Feedback
Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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5 Ways To Treat Your Loyal Customers as VIPs
Loyal customers really are VIPs, and are the most valuable customers a brand can have. Are you doing enough to keep them coming back?
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Avoiding the High Costs of Shopping Cart Abandonment
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
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