Articles
Tag: book reviews
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'Applied Artificial Intelligence: A Handbook for Business Leaders': A Must-Read for Digital Professionals
'Applied Artificial Intelligence' provides a thorough, nuanced and practical guide for business leaders looking to get started with AI.
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‘Killing Marketing’: Reinventing Marketing as a Profit Center
How would you describe your company’s marketing practice? If “a tax on the business,” “a cost center” or “an annoyance” are some of the first thoughts that come to mind, you’re not alone.
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'The Right Way to Select Technology': A Resource for Years to Come
The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.
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'Re-Imagining Productive Work' Offers Practical Office 365 Advice
In his latest book, "Re-Imagining Productive Work with Microsoft Office 365," author Michael Sampson focuses on how businesses can best use Office 365 capabilities to support common digital workplace needs. Sampson is well-established as an author who tackles the business side of collaboration.
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Dissed and Dismissed by HubSpot? Disrupted by Dan Lyons Tells All
In his provocative new book, "Disrupted: My Misadventure in the Start-Up Bubble," author Dan Lyons doesn’t miss a chance to put the “diss” in “disrupted” in the course of raking his former employer, Cambridge, Mass.-based marketing software company, HubSpot, over the coals.
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The Why's and the How's of 'Collaborating in a Social Era'
What does an author who advocates for the power of collaboration do when he publishes a book? He gives part of it away. And that's what Oscar Berg has done with his first book, “Collaborating in a Social Era,” making most of the graphics included in the book
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Design Better Customer Experiences By Measuring Human Performance
Better customer experiences, whether they are in-store, online or over the phone don't just magically happen, they are designed.
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Book Review: Essential Intranets by James Robertson
I built my first small “departmental intranet” back in 2000.
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Leadership How to: Applying the Lesson of Autonomy
Many people from the web industry have read and loved the recent classic Drive by Daniel Pink (or at least watched the fun and inventive video below). Not as many people, however, are familiar with exactly how to put the lessons from the book into practice within their enterprise.
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Book Review: Exposing the Myths of Social Media
Do you think social media is bullshit? You’re not alone. Author Brandon Mendelsen agrees. In his book of the same name, he dissects the ways that those within social media industry have made social media marketing something more complicated than it needs to be.
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Tell to Win: Good for Business, Good for Customer Experience
Who better to talk about the power of storytelling than someone in the entertainment industry? That’s exactly what Peter Guber, chief executive officer of Mandalay Entertainment Group and co-owner of the NBA's Golden State Warriors did. His most recent book, Tell to Win, isn’t new -- it was published
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DevOps is Coming and It's About Damn Time!
We have all felt the pain of the schism. In corporate America, it is everywhere. You go to a meeting, it is there. In the offices when the doors are closed, it is there. Even in the cafeteria and in the elevator it is there.
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Book Review - Going Social: Excite Customers, Generate Buzz, and Energize Your Brand
If there was ever a concern that digital media would be the demise of book publishing, the pile of social media books that come across my desk say otherwise. People love to write about social media marketing, myself included, despite the fact that the technology and the subsequent strategies
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Book Review: Learn How to Lead With Story
Who doesn’t love a good story?! Over the past year, we’ve heard about the role that storytelling plays in social business, whether it helps connect with customers, relate to employees or otherwise promote your company in the global marketplace. Tell Me a Story In his book, "Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire ", Paul Smith, director
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