Articles
Tag: brand advocacy
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How 2 Companies Transformed Bad Customer Experiences
Two very different experiences turned this author from an unhappy customer to a brand advocate.
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Advocacy vs. Community: What's the Difference?
When brands confuse advocacy and community, they tend to go down rabbit holes and pick the wrong technology, resourcing and metrics.
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How to Run an Employee Advocacy Program Through Your Intranet
Although employee advocacy is starting to catch on, very few companies have an official strategy or program to dictate these practices.
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B2C Retailing Secrets That Every B2B Company Should Learn
If you think BOPIS sounds like a mouthwatering Philippine specialty or that BORIS was a character in an old Rocky and Bullwinkle cartoon, chances are you haven’t talked with a retail marketer re
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Discussion Point: Transforming Employees to Brand Advocates
We get it: social networks are great, low-maintenance, low-cost ways to share content and advocate for your brand. All you need to do is share the right content that aligns with your company's busines
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Forrester to CMOs: Engage, Excite and Educate Employees
Balancing the demands of digital marketing isn’t easy, especially if you’re the chief marketing officer. What makes you most successful? No one can deny that leveraging big data to build s
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Social Media, Big Data and the Customer Experience
How do you uncover and remove the barriers in shopping journeys? What are the key moments of opportunity? What are the key drivers of engagement? Chances are if you’re one of the many businesses
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Turning Twitter Experiences into Meaningful Customer Engagement
The Twitter experience has been evolving for some time now. While it has helped brands engage with their audience in new ways, collecting the insights associated with individual experiences can still
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Social Engagement: Missed Opportunities or Meaningful Experiences?
In March, we mentioned that through a partnership with Fan Appz, SAP users will be able to develop more personalized and engaging social media posts and campaigns, which can lead to a better relations
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Dachis Announces Social Performance Monitor to Help Business Track Brand Impact
Back in September, the Dachis Group introduced us to its Social Business Index -- a tool based on deep big data analysis of a company’s global engagement designed to provide companie
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Brand Advocates: Tips to Build Community & Nurture Relationships
It’s time to face the facts: your brand is no longer a simplistic 2-dimensional depiction of what you say it is. Of course, you want to be deliberate with your messaging -- but that’s just
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