Articles
Tag: brand awareness
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Where Does Competitive Response Fit in Your Marketing Strategy?
Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great.
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Executives: Should You Be Active on Social Media?
In a bake-off between two comparable vendors selling me “digitally transformative” products, I’ll lean to the one that has a CEO active on LinkedIn.
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Dot-Com or Bust: Why Nobody Cares About Your Domain Name Extension
With the emergence of popular domain extension alternatives, such as .co, .io, .app and others, many are wondering if a domain extension matters any longer.
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5 Ways To Improve The Customer Journey Map for Better Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
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Why Brand Awareness Matters
You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts.
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Get to Know Your Customer Experience Lifecycle #CXM
This month as we examine the customer experience lifecycle, there's no doubt that we'll ponder the marketer's most pressing, philosophical question -- when does a customer become a customer? Just as the 24-hour news cycle has impacted the way users stay informed, the 24-hour always online lifestyle of users
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Social Media Marketing 101: Choosing the Right Platform
While this series has been about social media marketing, we haven’t talked much about the actual social media channels you can use to spread your message, engage your users and amplify your brand. Until now.
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Top 3 Usability Tips for Building Better Blogs, Maximizing Engagement
In 2005, Jakob Nielsen shared what he considered to be the top 10 design mistakes of what was once called the ‘weblog.’ Strikingly, five years later, most (if not all) of them still remain true in the world of the engaged web.
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#OMSDC: Helping Internet Marketers Breathe New Life into their Businesses
Today at the Online Marketing Summit in Washington, D.C., Internet marketers gather in an effort to learn how to maximize efficiency, opportunities online, while saving money and time.
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Social Media Minute: Facebook Lite Goes Bye Bye, LinkedIn Adds Link Sharing
Social media moves so fast, it's hard to keep up.
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