Articles
Tag: brandpublishers
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5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts
Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your
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Create Customer Connections with a Content Marketing Mix
You can’t turn a page today without reading another article extolling the virtues of content marketing. With good reason -- content strategies are more creative than ever.
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Three Keys to a Competitive Content Marketing Strategy: Message, Medium, Membership
Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content. There is no shortage of it. The result? Scarcity of attention.
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Discussion Point: What Does 'Brands as Publishers' Really Mean?
Brands working as publishers may be a necessary digital marketing component for many businesses, but try explaining that to the hard headed executives sitting at the boardroom table. Well, we've got the solution. CMSWire recently gathered a group of experts and asked them how they explain the concept of "brands
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Content Marketing is the Alchemy of Intent
Aberdeen’s 2012 Marketing Lead Management: From the Top of the Funnel to the Top Line report noted that, on average, prospects receive 10 marketing touches through the course of a successful buyer’s journey (one that ends in “closed-won”).
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Weekend Reads: Social, the SharePoint Yammer Way + BPM for Multi-Channel Customer Experience
What's that in the air? A bird? A plane? No, it's SharePointpalooza. Our month long focus on SharePoint's evolution continued this week with a few looks at the SharePoint Yammer conundrum and a question about how a changing user demographic could shape SharePoint's future.
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Today's Publishers: A Look at How Branded + User-Generated Content is Changing Marketing
It wasn't very long ago that publishers were responsible for the creation, curation and distribution of content. They held the keys to what was said about brands, products, trends and more.
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Content Marketing for B2B and B2C: More Alike than Unalike
The words “motivate” and “emotion” share the same Latin root (mot, or move), and that’s an important thing to keep in mind when writing any piece of content. Too often, marketers get hung up on the idea that B2B content and B2C content require wholly different approaches, and they don’t.
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If Brands Are Publishers, Consumers Are Subscribers
It’s inescapable these days -- every company must deal with the extraordinarily rapid developments of using content to facilitate better consumer engagement.
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Weekend Reads: The Value of SharePoint On Premises + Providing Remarkable Content
Another busy work week, another all star weekend reads. This week we talked about the value of on premises vs. hosted SharePoint deployments, took a look at creating remarkable content experiences and explored the relationship between collaboration and productivity.
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This Week: Surviving the Content Marketing Explosion + SharePoint Cloud vs. On Premises
Bracing for the Content Marketing Explosion In the race to keep up with customer's demands for content, businesses that produce quality content will capture the audience. Collaboration + Process = Productivity? As collaboration tools secure a place in the workforce, businesses are now incorporating them into critical processes.
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Put on Your Content Marketing Helmet - It's a Content Explosion
For many years it’s been said that publishing is every organization's second business, and that has never been truer than it is today, as the need for content to drive consumer transactions has moved from limited print advertising to the insatiable needs of the web-empowered consumer.
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Creating Content Experiences - Be Remarkable or Fail
I've recently written on why I think Content Marketing is in the “Valley of Disillusionment” (to borrow from Gartner’s hype cycle). But I also believe that it is now that the real work begins with content, and the experiences it facilitates.
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Weekend Reads: SharePoint's Storied Past + Building Your Mobile Strategy
The work week is over and Saturday is here! Whether you are sitting down with your morning coffee or trying to cool off from a morning run, what better time is there than now to catch up on all the features you may have missed? This week, we kicked off
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