Articles
For decades, directly connecting with healthcare customers was not front and center in life sciences. That is changing.
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Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
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What's the difference between a B2B influencer and a brand advocate, and how can B2B marketers leverage them both?
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Direct to consumer marketing is taking off. Why are more manufacturers, CPG companies and B2B brands speaking directly to the end user now more than ever?
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How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
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It’s difficult to pinpoint when exactly the shift from “office hours” to “always on” occurred.
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We say it often enough now that it’s becoming a throw-away line: Every interaction a customer has with a supplier or provider is communicating with the brand.
Perhaps we’re throwing it away too soon.
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Don't look now, but authenticity has a target on its back (and it's not the first time either). Those practitioners in the user experience, marketing and customer experience domains at the forefront of their craft have moved on and they're not sitting around waiting for you to catch up. Every
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Robert D'Loren is the CEO of Xcel Brands, a company that owns the Isaac Mizrahi name and has an interest in Liz Claiborne New York. Yesterday, we told you how the company is championing an omnichannel marketing strategy.
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You may not recognize the name Robert D'Loren — or even his company, Xcel Brands. But odds are you're familiar with the company's fashion apparel: It owns the Isaac Mizrahi brand and has an interest in Liz Claiborne New York.
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Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.
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An old mainstay around brands and brand experience strategy is that brands are best envisioned from outside-in and built from inside-out. This basic starting philosophy is what leads to some of the leading business and experience evangelists to focus on improving the global state of employee experience.
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It started in early December with Disney-Pixar, Coca-Cola, General Electric, and HP -- 21 top brands in all, which any media outlet would salivate over.
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