Articles
Tag: brands
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Why the Future of Life Sciences Is Digital and Direct-to-Consumer
For decades, directly connecting with healthcare customers was not front and center in life sciences. That is changing.
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How to Engage With Your Audience on Reddit
Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
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B2B Influencers vs. Brand Advocates: What’s the Difference?
What's the difference between a B2B influencer and a brand advocate, and how can B2B marketers leverage them both?
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Direct to Consumer Marketing: How Brands Are Cutting Out the Middle Man
Direct to consumer marketing is taking off. Why are more manufacturers, CPG companies and B2B brands speaking directly to the end user now more than ever?
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How Direct-to-Consumer Brands Are Upending Marketing
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
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Quick Tips to Bring Efficiency to Your Digital Workplace
It’s difficult to pinpoint when exactly the shift from “office hours” to “always on” occurred.
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DX Digest: Mike Hughes on the Customer's Perception
We say it often enough now that it’s becoming a throw-away line: Every interaction a customer has with a supplier or provider is communicating with the brand. Perhaps we’re throwing it away too soon.
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What Comes After Authenticity?
Don't look now, but authenticity has a target on its back (and it's not the first time either). Those practitioners in the user experience, marketing and customer experience domains at the forefront of their craft have moved on and they're not sitting around waiting for you to catch up. Every
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The Art and Science of Omnichannel Marketing - and a Dash of Peter Max
Robert D'Loren is the CEO of Xcel Brands, a company that owns the Isaac Mizrahi name and has an interest in Liz Claiborne New York. Yesterday, we told you how the company is championing an omnichannel marketing strategy.
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How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing
You may not recognize the name Robert D'Loren — or even his company, Xcel Brands. But odds are you're familiar with the company's fashion apparel: It owns the Isaac Mizrahi brand and has an interest in Liz Claiborne New York.
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Social Media Briefs: Snapchat Wins, Facebook Loses, Instagram Gains
Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.
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Build Your Customer Experience by Focusing on the Employee Experience With the Same Vigor
An old mainstay around brands and brand experience strategy is that brands are best envisioned from outside-in and built from inside-out. This basic starting philosophy is what leads to some of the leading business and experience evangelists to focus on improving the global state of employee experience.
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Twitter Extends Enhanced Pages to More Brands
It started in early December with Disney-Pixar, Coca-Cola, General Electric, and HP -- 21 top brands in all, which any media outlet would salivate over.
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