Articles
Tag: california consumer privacy act
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What Marketers Need to Know About the California Privacy Rights Act
With data security expectations rising, California passed another consumer data privacy law. What does this mean for modern marketers?
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What Does it Mean to Be CCPA Compliant?
Although the CCPA went into effect on Jan. 1, businesses are still woefully underprepared to achieve compliance.
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Could California Become an EU Data Privacy Darling?
California’s lead in privacy in the US is widening, and powerful EU data privacy regulators are taking note.
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The CCPA Is Here … But How Can Businesses Prepare for What Lies Ahead?
Many companies are currently dealing with each request for customer data manually. That won't scale.
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The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
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GDPR, Data Privacy and What Companies Are Doing to Keep Users Safe
In this new data protection column, we look at GDPR and how companies are meeting the challenge and what lies ahead for businesses built on data.
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Feeling the CCPA Heat?
Crunch time is here. Get ahead of CCPA and future data privacy legislations.
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Why Keeping Data Anonymous Is More Aspiration Than Reality
While many online organizations offer the guarantee of personal data privacy, new research suggests that this is aspirational rather than a real possibility.
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Why Organizations Still Struggle With Privacy
Despite years of preparation for new privacy laws and the development of new technologies, organizations are still struggling to manage privacy.
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How Enterprises Are Preparing for CCPA, California’s Version of GDPR
Not to be outdone, the US seems ready to match the intensity of EU’s GDPR enforcement actions with data privacy legislation of its own, CCPA.
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CCPA Is Coming: Time to Wake Up and Smell the Legislation
CCPA officially goes into effect on Jan. 1, 2020 and many businesses are still sleeping at the switch.
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Is the California Consumer Privacy Act the New TSA?
While there are no easy answers, privacy protection decisions should be made as any other business decisions are made.
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Data-Privacy Regulations: Marketing Symptom, Setback and Solution
Data-privacy regulations present the best solution to marketing's 'insatiable hunger for personal data.'
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California’s Data Privacy Law: Taking a Page from the GDPR Playbook
One major lesson we can learn from our European counterparts and their journey to date with the GDPR? Get started, yesterday.
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