Articles
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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Developers should take note of the Apache Unomi open-source customer data platform, which recently passed a major milestone.
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It's time to clear up some lingering haziness about customer data platforms.
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Machine learning can help marketers gain a better understanding of customer behavior and propensities to improve the relevancy of their engagements.
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A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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