Articles
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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Centralizing customer data has numerous benefits for organizations, regardless of whether or not a global pandemic is in our midst.
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Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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A good use case provides specificity that is crucial when choosing among customer data platforms.
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