Articles

Tag: channel shift

  • The ROI of Digital Channel Shift

    Today's businesses face the challenge of ensuring customers can access their services and products through whatever means they choose. Channel shift moves customer transactions to the most effective and efficient channel of engagement, creating satisfying customer experiences while delivering savings and increasing revenue.

    Continue reading...


  • Channel Shift: Opportunities for Mobile Business

    Channel shift is a term ascribed to the business driver of moving transactions to the most effective and efficient channel of engagement, often the web. By serving customers in the medium that is convenient for them, businesses can create satisfying customer experiences while delivering savings for the enterprise.

    Continue reading...