Articles
Tag: china louise martens
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Whatever Happened to Your Company's Pre-Pandemic Plans?
Back when you were planning your organization’s strategy for 2020, chances are you didn’t factor in the impact of a worldwide pandemic.
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Align Self-Service Customer Support With Every Stage of the Customer Journey
A gulf is opening between customer service leaders and laggards, and the pandemic is widening that gap.
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How 4 Organizations Are Benefiting From Taking an Agile Marketing Approach
Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach.
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Mining for Content Gold: 6 Tips for Honing Your Interviewing Skills
As brands increasingly move content marketing efforts in house, marketers should sharpen their interviewing skills to mine for content gold. Here's how.
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How to Overcome Common Agile Marketing Challenges
Simply applying a new methodology to your marketing practices is no guarantee that your marketers will magically become more effective and productive.
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Jonah Berger: Make Marketing Part of the Experience, Not an Interruption
Jonah Berger discusses what makes one customer experiences more engaging than another in this DX Leaders Interview
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Jean-Marc Bellaiche: Use Behavioral Data for Customers’ Personalization, Privacy Needs
Contentsquare's Chief Strategy Officer shares his thoughts on providing optimal digital customer experiences; the impact of AI and other emerging technologies.
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Todd Unger: Look for Digital Leaders Who Are 'Productive Disruptors'
Todd Unger at the AMA discusses small and fast approaches to digital transformation, the continued silos within organizations and more in our latest DX Leaders.
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Vitesh Radhakisson and Brian Warrick: Deliver Relevance and Value to Customers
Brian Warrick of Magnolia and Vitesh Radhakisson of Productive Edge discuss personalization, customer-centricity and more in our latest DX Leaders.
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Brian Chaput: Think About ‘Who’ Not Just ‘How’ When Building Customer Experiences
Brian Chaput of IBM shares the ins and outs of aligning digital customer experience with broader digital transformation plans in our latest DX leader interview.
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Adit Moskovitch: Use Analytics in a More Meaningful Way Throughout the Digital Workplace
Adit Moskovitch of Kaltura discusses analytics, virtual reality and more in our latest Digital Workplace leader Interview.
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Sara Pollard: Evolve to 'Stay Relevant' to Your Workforce's High Expectations
Sara Pollard, senior manager, Digital Strategy and Brand Engagement at Walmart discusses the company's extranet in our latest DW Leaders interview.
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Troy Campano: Boost Employee Productivity with a 'Single, Simplified Experience'
In our latest Digital Workplace leader profile, Liberty Mutual's Troy Campano discusses how digital workplace technologies can
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Cinny Little: Align Around Your Customer Experience Metrics, Then Take Action
Forrester Research senior analyst Cinny Little is perfectly positioned to keep up with the ever-increasing speed at which both technology and customer behavior change.
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