Articles
Tag: cmswire webinar
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Forget Sales Quotas: Obsess About Your Customer Experiences
Stop obsessing about sales and start obsessing about customer value along the specific stages of the customer journey. That's when your organization will be fully committed to customer experience and creating lifetime value for your customers. Jeanne Bliss, founder and CEO of Customer Bliss, shared these tips on a
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Understanding Abandoned Online Shopping Cart Triggers
Brick-and-mortar retailers have their own sets of challenges retaining customers and the abandoned shopping cart is, for the most part, not one of them. Online retailers unfortunately can't say the same.
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Build User-Centric Digital Experiences with Quality Research
When you're on the phone with an airline that lost your luggage, the last thing you want to see is a push notification from the airline with a promotion for a cheap flight. You want your bags. Now.
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How to Maximize Your ECM Investments
The best way to approach enterprise content management (ECM) is to give users what they know and love: a familiar interface. They want to work in files on their local and shared drives while a powerful ECM system does the management work on the backend.
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Want Happy Employees? Here's What to Do
Organizations need to invest in culture, technology and their own physical space to keep employees happy and engaged. Jacob Morgan, author and futurist, shared those thoughts on the CMSWire-Igloo Software webinar last week, “The New Rules of Employee Engagement.” “Your ROI doesn’t come from investing in one of
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Drive Digital Transformation With a Hyperscale Platform
Enterprises remain stifled by legacy enterprise content management (ECM) systems as well as homegrown asset management solutions that do not scale, according to Melinda Cormier, Nuxeo ’s senior director of digital marketing and brand strategy. “These solutions are not applicable to how you’re moving your business forward,” Cormier said.
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How Enterprise DAM Speeds Digital Transformation
The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
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Gimmal Webinar Explores What You Need to Know About SharePoint ECM
You can’t sugar coat the problems with information governance. It’s a headache for many executives, Gimmal founder and SVP Mike Alsup wrote in a CMSWire column last month. “The DoD 5015.2 standard was based on moving documents into a repository for records management and ultimate disposition,” Alsup explained.
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How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
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7 Steps to Customer Journey Mapping
MaritzCX’s customer journey mapping program is not a process-mapping exercise. “Frequently people think this is process mapping, but that tends to be very internally focused and doesn’t have the view of what the customer is seeing,” Matt Inman, head of CX strategy and design consulting at MaritzCX, said during
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Unlocking the Puzzle of Web Content Management Selection
Web content management (WCM) has long served as the core technology for delivering content. "But now it's central to delivering great experiences,” said David Aponovich, senior director of digital experience at Boston-based Acquia. “It’s powering the next generation of digital experience.
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E-Spirit, Falcon-Software Share Digital Transformation Insights
There are two things many marketers and their organizations now realize about digital transformation: it’s a long road — and it’s a necessary one. During a CMSWire webinar with Falcon-Software, Guy Schneider, vice president of sales in North America at e-Spirit, stressed that digital transformation is not just a
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How to Create a Global Content Strategy
Global enterprises often have many websites — many Web Content Management Systems (Web CMS) to manage those sites. But they can produce better experiences for their customers if they have a centrally-managed Web CMS because it allows for better integration, better workflow infrastructure and less-painful scaling, some experts maintain.
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Clickability Helps Ciena Go Global
Meghan Sencabaugh remembers the challenge her team at Ciena faced in 2010 after it acquired Nortel’s Metro Ethernet Networks business. “We became a global company overnight,” Sencabaugh, a senior manager of digital marketing for the Hanover, Md.-based telecommunications networking equipment provider, said during a recent CMSWire webinar.
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