The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
"Digital asset management is the central repository for all your digital assets, even your content,” O’Connor said, noting that DAM provides organizations the ability to securely share images, videos, documents and other digital assets across departments and geographical boundaries.
O'Connor, whose agency specializes in helping customers solve problems related to digital business, teamed with Melinda Cormier, senior director of Digital Marketing and Brand Strategy at Nuxeo, to deliver that message in a CMSWire webinar, “Accelerate Digital Transformation with Enterprise DAM.”
Nuxeo will be partnering with CMSWire again at 2 p.m. ET this Thursday on a webinar, “Redefine Your Digital Asset Strategy for 2017”. Cormier and James Goldman, senior manager of content marketing of Equinix, will discuss how new digital asset strategies help media and advertising companies drive revenue growth, create new products and improve employee productivity.
DAM, O’Connor said, has transformed the way people work, providing visibility of their digital assets and improving time to market on marketing campaigns.
One of the most important things to understand about DAM — and DAM selection — is brand governance, O’Connor said.
Governance is an important framework for organizations, which helps control a brand’s presence in an omnichannel world. Good governance through your DAM, O'Connor said, helps secure all assets. “It becomes difficult when you don’t have all your assets in one place,” he added.
Focus of Digital Transformation
DAM is also a centerpiece tool in an organization’s digital transformation.
“Digital transformation is a new way for organizations to think and work,” he said, “but what you’re really trying to do is meet the needs of consumers and keep them satisfied and build up a good retention strategy. You hear a lot about time to market and time to value. There are a lot of components, and you’re trying to make a great experience across physical and digital and make it personalized.”
O’Connor called Nuxeo a “very scalable, flexible” platform that can be integrated with other content systems via its API-based framework.
Cormier said Nuxeo’s platform enables organizations to manage complex digital content such as images, videos, documents, metadata itself at a large scale.
It offers enterprise search through an integration with Elasticsearch to provide advanced search capabilities. It provides advanced workflows and integrated workflows and processes assets such as conversations, video transcoding, renditions, annotations, automated video and storyboard thumbnails.
“And if we don’t have it, we’ll integrate it,” Cormier said. Nuxeo offers a REST API and Content Management Interoperability Services (CMIS) API and native integrations.