Articles

Tag: content personalization

  • squaw valley

    How a Ski Resort Personalized Web Experience

    Squaw Valley Alpine Meadows’ marketing team hopes it snows. More snow, more skiers. But it also hopes it can provide a personalized digital experience for customers and prospects.  But before personalization could become a reality, the resort had to merge two websites. Squaw Valley, located in Olympic Valley, Calif.

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  • Tattoo of Spiceworks on a Spiceworks employee

    How Spiceworks Offers Hyper Contextual Experiences

    Drew Sollberger is senior manager of demand generation at Austin, Texas-based Spiceworks. He and his team have a big challenge: they deal primarily with tech-savvy marketers, so they have to get digital customer experience right. The 10-year-old company provides help desk, networking monitoring and inventory software tools.

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