Articles
Tag: contentmkting
-
Content Strategy: Is it Okay to Break the Rules?
I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic t
Continue reading...
-
Know Your Audience to Deliver Great Customer Experience
There's a process that you go through when you're getting to know someone. Learning their likes and dislikes, habits and aspirations, favorite movies and go-to recipes when they just don't want to thi
Continue reading...
-
Tweet Jam Recap: Content Marketing to Engage Customers and Build Lasting Relationships #cxmchat
This month's Tweet Jam tackled the do's and don'ts, ins and outs of content marketing. The insights gained throughout the hour was evidence that great content comes from brilliant minds. Overall, we l
Continue reading...
-
Welcome to the Content Marketing Olympics
Successful content marketing has been likened to running a marathon and not a sprint. Creating good content that targets the right audience doesn’t happen overnight, but requires continuous trai
Continue reading...
-
Content Marketing: 5 Tips How Not to Kill Your Leads
For many companies, content marketing is a direct way for getting new leads. Before they allow you to read or download e-books, white papers, videos or any other content, they present you with a form.
Continue reading...
-
Brands and the Great Paid Media Correction
Not a day goes by that I don’t get a question from someone asking me why content marketing is taking off like it is. How long will content marketing last? Is content marketing a buzzword? When w
Continue reading...
-
Interview: Robert Rose Talks Content Marketing & Engaging Your Customers
Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and buil
Continue reading...
-
Interview: Nicolas Antonio Jimenez Discusses Widen's Move to Content Marketing
All businesses struggle with the question of what works in marketing. To hear how one organization made the decision to switch from traditional marketing tactics to a content marketing focus, we turne
Continue reading...
-
The Evolution of Web Experience in the Midst of SharePoint 2013 Hullabaloo
Though it felt as if the week began and ended with Microsoft, those of us who weren't playing with the shiny new Office and SharePoint toys had a lot of reading to keep us busy.We read how content mar
Continue reading...
-
Five Super Fast, Super Cheap Content Marketing Projects
In a very traditional sense content marketing is a bit of a time and money investment, at least in its early days. Custom magazines, glossy print publications, flash-heavy email newsletters, expensive
Continue reading...
-
Content Marketing: Web Engagement, Evolved
Today’s business climate expects an organization to accomplish more online that ever before, while controlling costs and driving revenue. At the same time our website visitors demand a rich, imm
Continue reading...
-
Planning Your Channel Content Marketing
Content marketing is the promotion of content with a view of bringing your audience to your website, branded microsite or social media landing page and converting them to perform an action. This is al
Continue reading...
-
7 Ways to Reverse Engineer Great Content
There’s no arguing with the fact that content marketing holds a tremendous amount of potential in terms of its ability to improve the customer experience on your website and drive targeted traff
Continue reading...
-
Content Marketing: It's About Perspective
Pssst. Want to hear a secret?Our Content Marketing focus continued this week, with many opinions on what is and isn't working including a tip on what could be marketers' new best friend: word of mouth
Continue reading...
Displaying 1-14 of 23