Articles
Tag: contentmkting
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Content Strategy: Is it Okay to Break the Rules?
I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic than one of my typical blog posts usually receives. Most bloggers would be thrilled.
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Know Your Audience to Deliver Great Customer Experience
There's a process that you go through when you're getting to know someone. Learning their likes and dislikes, habits and aspirations, favorite movies and go-to recipes when they just don't want to think about dinner.
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Tweet Jam Recap: Content Marketing to Engage Customers and Build Lasting Relationships #cxmchat
This month's Tweet Jam tackled the do's and don'ts, ins and outs of content marketing. The insights gained throughout the hour was evidence that great content comes from brilliant minds.
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Welcome to the Content Marketing Olympics
Successful content marketing has been likened to running a marathon and not a sprint. Creating good content that targets the right audience doesn’t happen overnight, but requires continuous training and development. As such, we’re taking a cue from the Summer Olympics and are introducing eight key content marketing events for
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Content Marketing: 5 Tips How Not to Kill Your Leads
For many companies, content marketing is a direct way for getting new leads. Before they allow you to read or download e-books, white papers, videos or any other content, they present you with a form. Through forms, companies get personal information about people reading their content.
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Brands and the Great Paid Media Correction
Not a day goes by that I don’t get a question from someone asking me why content marketing is taking off like it is. How long will content marketing last? Is content marketing a buzzword ? When will the party end? A Correction Period If you follow the stock market
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Interview: Robert Rose Talks Content Marketing & Engaging Your Customers
Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and building loyal subscribers as it is about selling products and services. The two go hand in hand these days.
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Interview: Nicolas Antonio Jimenez Discusses Widen's Move to Content Marketing
All businesses struggle with the question of what works in marketing. To hear how one organization made the decision to switch from traditional marketing tactics to a content marketing focus, we turned to Nicolas Antonio Jimenez of Widen.
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The Evolution of Web Experience in the Midst of SharePoint 2013 Hullabaloo
Though it felt as if the week began and ended with Microsoft, those of us who weren't playing with the shiny new Office and SharePoint toys had a lot of reading to keep us busy.
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Five Super Fast, Super Cheap Content Marketing Projects
In a very traditional sense content marketing is a bit of a time and money investment, at least in its early days. Custom magazines, glossy print publications, flash-heavy email newsletters, expensive websites, fancy microsites, 27-page whitepapers, highly produced webcasts and podcasts -- the list goes on.
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Content Marketing: Web Engagement, Evolved
Today’s business climate expects an organization to accomplish more online that ever before, while controlling costs and driving revenue. At the same time our website visitors demand a rich, immersive and personalized experience with relevant and compelling content. How can we build a content marketing strategy to solve this? Let’s
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Planning Your Channel Content Marketing
Content marketing is the promotion of content with a view of bringing your audience to your website, branded microsite or social media landing page and converting them to perform an action. This is also known as inbound marketing.
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7 Ways to Reverse Engineer Great Content
There’s no arguing with the fact that content marketing holds a tremendous amount of potential in terms of its ability to improve the customer experience on your website and drive targeted traffic in a cost-effective way.
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Content Marketing: It's About Perspective
Pssst. Want to hear a secret? Our Content Marketing focus continued this week, with many opinions on what is and isn't working including a tip on what could be marketers' new best friend: word of mouth.
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