Feature
This month's Tweet Jam tackled the do's and don'ts, ins and outs of content marketing. The insights gained throughout the hour was evidence that great content comes from brilliant minds. Overall, we learned it's not the tools you use, it's how you use them; and that as content marketers, our customers may not always care about us, but we should always care about them and try to create a customer journey that doesn't just meets their needs, but is as pleasant as can be.
Make it Meaningful
When it comes to defining content marketing, most if not all of our panelists were on the same page. Content marketing is compelling, meaningful, engaging and most importantly, not annoying. Additionally, we learned that content marketing is about as much about customer journey as it is about where they end up. [View the story "Q1. How do you define content marketing?" on Storify]
Q1. How do you define content marketing?
Storified by CMSWire.com · Wed, Jul 25 2012 17:52:27
Q1: Content Marketing=Compelling, relevant content delivered to a customer/prospect to drive a profitable customer action. #cxmchatJoe Pulizzi
Q1: content marketing is telling a compelling story while also providing value around your product, service or company. #cxmchatIMS Pittsburgh
Q1 Content marketing is creation and distribution of knowledge for marketing purposes #cxmchatRobert McCarthy
Q1: if cos produce customer-savvy content, hopefully custs will see vendor as useful, maybe even trustworthy #CXMchatJulie Hunt
Q1 Instead of interrupting customers with ads around the content they want, content marketing means being the content. #cxmchatJoe Pulizzi
Q1: for software vendors, #contentmarketing is huge opp to focus on custs & do better job of understanding their needs & desires #CXMchatJulie Hunt
.@juliebhunt Agree. There's a huge opportunity for engagement with CM as well. #cxmchatLibby Clark
@LibbyMClark Q1: takes a lot of hard work to engage well, but well worth it #CXMchatJulie Hunt
Q1) If your content marketing is annoying, you're doing it wrong. #cxmchatScott Paley
#Contentmarketing = non-disruptive web mktg, uses meaningful content not blatant adverts to create brand-consumer relationships #cxmchatGabrielle Kur
Q1 we'll cover this in a later Q but CM (content marketing) should be tied to the needs & desires of the persona & customer stage #cxmchatbillycripe
Q1 Content Marketing is what builds the path from prospect to customer to evangelist #CXMchatCarla Johnson
RT @juntajoe: Q1 - FYI...Content marketing is more than just digital channel...focus on print and in-person as well #cxmchat Meet buyer where they are at.Deborah Bates
A1 Content Mktg = creation + proliferation of media that is of value to target audiences + creates opportunities to convert 2 leads #CXMchatAndrew Mueller
Q1 Content = shows there's something going on "up there." Gives a sense of what working w/you is like thru the brand's thinking #CXMchatNicolás A. Jiménez
Q1: Marketing that actually focuses on the customer and what interests them to get them closer to buying your product! #CXMchatSam Kenison
Q1: Content marketing without developed buyer personas ends up wasting a lot of time, for the biz and the prospect #cxmchatDigitalSherpa
The Road to Content Marketing
If it's the journey, not the destination, is it possible to have great content without a defined path? Sure, but only if you have really, spectacular content. However, it's not up to the company to decide if they have a journey or not -- your customers do. If you're not taking them where they want to go, you might as well not be there at all. Ideally, to make content marketing work, the customer journey should make the customer want to develop a stronger relationship with the brand.
[View the story "Q2. Does every organization have a customer journey?" on Storify]
Q2. Does every organization have a customer journey?
Storified by CMSWire.com · Wed, Jul 25 2012 17:58:20
Q2 Every org has customer journey. Not every org has a journey worth taking. Best "audit" is to ask whether YOU'D go for that ride. #CXMchatNicolás A. Jiménez
Q2: Customers own the journey, not organizations. #cxmchatLoni Stark
RT @lonistark: Q2: Asking wrong question. Every customer is on a journey. Organizations that join the journey will survive #cxmchatJoe Pulizzi
Q2 CM helps orgs guide, speed & shortcut that journey rather than only showing up at the finish line #cxmchatbillycripe
Q2: Every organization that has a customer has a customer journey. Journey must fit the customer and the brand. #cxmchatKevin Carlson
@cmswire yes. every org with a customer has a customer journey- a map of how a relationship forms between customer and the org. #cxmchatdeb louison lavoy
@lonistark - but it is the organization's job to make sure that the path is well worn and easy to follow #cxmchatmarci maddox
RT @RobMMcCarthy: Q2 Every organisation has a customer journey though you may have more than one path. #cxmchattrobbins
#cxmchat Q2 Agree w @AndrewMueller the customer is on the journey, marketers trying to own it all is not good CM #cxmchatDavid Skarjune
Q2: Of course. Essential to recognize and catergorize customer journeys. CM should come at just the right stop on the journey. #cxmchatPat Niday
Q2 Disagree some w idea that the customer owns the journey. Not just ab pleasing. It's ab innovating. Client can't do that for you #CXMchatNicolás A. Jiménez
It’s not so much a journey as it is about a relationship. Great relationships can only come from the right, guided journey. #CXMchatFrank Del Pinto
Q2 - Yes, the job of content marketing is to make the customer's journey easier...make it easy for them to buy with whatever path #cxmchatJoe Pulizzi
Q2 Companies need to understand their own journey and create a strategy that connects with customers in all directions #CXMchatCarla Johnson
Life+customer journeys are messy. Start w/ customer map and have agility to adapt. RT @cmswire: But is the journey clearly defined? #cxmchatLoni Stark
A2: The customer is on a journey to buy a product + will consider competition, the brand is not in control of the journey #cxmchatAndrew Mueller
#cxmchat Q2 I'm so tired of company's telling their story as if it were some journey... #cxmchatDavid Skarjune
Q2 Content can steer the journey many ways. Can be ab people, places, product, practice, ideas. As long as it takes you someplace #CXMchatNicolás A. Jiménez
disagree @cmswire and @mmaddox2Tx - customers don't want 2b funneled 2 a "well worn path". They validation on the path they choose #cxmchatbillycripe
Q2: Companies should spend time on understanding their customer's journey and where they can help. #CXMchat #cxmchattrobbins
@skarjune Orgs should focus less on their story, and more on cust service and education. Seems simple enough, right? #cxmchatDigitalSherpa
Q2: A brand that thinks they own the customer journey isn't prepared for a customer that responds like they have a choice. #cxmchatKevin Carlson
A2, the brand can influence the journey by providing customer experiences (daytrips along the way) #cxmchatAndrew Mueller
Love that we all agree that the customer determines the journey, but org makes getting there enjoyable. #cxmchatCMSWire.com
#cxmchat Q2 @AdobeWEM I'll take a feasible path... enjoyable? that'd be nice #cxmchatDavid Skarjune
Q2: for S/W buyers, buying journey can be quite complex - #contentMarketing great potential for guiding/responding to their needs #CXMchatJulie Hunt
Q2) A customer journey is not the same thing as the organization's story though. It's about the customer. #cxmchatScott Paley
Q2: Is traditional "lead nurturing" dead? #cxmchatDigitalSherpa
some parts of it, we hope RT @DigitalSherpas: Q2: Is traditional "lead nurturing" dead? #cxmchatdeb louison lavoy
Consistency is the Hardest Part
With just a few key elements essential to content marketing (content, a customer journey and engagement), what is the hardest part and how do you know if you're doing it well? Consensus was quick -- the hardest part is being consistent. In order to do it well, you need to check all egos at the door.
[View the story "Q3. What's the hardest part of content marketing and how do you do it well?" on Storify]Q3. What's the hardest part of content marketing and how do you do it well?
Storified by CMSWire.com · Wed, Jul 25 2012 17:59:18
Q3 - Biggest failure we see in brands w/content marketing is lack of consistency and campaign mentality #cxmchat "Think Like a Publisher"Joe Pulizzi
Q3: Hardest part of content marketing is, well... consistently producing relevant and engaging content. #cxmchatKevin Carlson
Q3) Consistency is the hardest part of content marketing, especially for small orgs #cxmchatScott Paley
Q3: Coming up with content people care about. Getting rid of the company ego. Distributing it to where people are. #cxmchatLoni Stark
Q3 "Hardest" depends on message. For us, the challenge is keeping the journey fresh and exciting. DAM software isn't always sexy #CXMchatNicolás A. Jiménez
Q3 Hardest part of CM is knowing what story you want to tell. #CXMchatCarla Johnson
Q3: Strategy first, then company-wide backing starting at upper management >> #CM usually co-wide strategic endeavor, not campaign #CXMchatJulie Hunt
Q3: Hardest part of CM is getting started - personas and messaging map just not as much fun as publishing cool content. #CXMchat #cxmchattrobbins
@trobbins I'm a big believer in starting and then refining. Let users and traffic guide content as much as pre-defined strategy. #cxmchatLibby Clark
Q3 Getting the balance between the content and the marketing. Your content in a great tool - refine in real time to get it right. #cxmchatRobert McCarthy
Q3 If your content sucks, duplicating, replicating and automating it makes it suck faster and to a wider audience. #CXMchatCarla Johnson
@cmswire Q3: hardest part is saying something unique. Consumers now completely bombarded with content marketing. #cxmchatPat Niday
Q3: The hardest part of CM is establishing a credible voice among all the noise and other distractions. #cxmchatFrank Del Pinto
RT @lonistark: Q3: Coming up with content people care about. Getting rid of the company ego. Distributing it to where people are. #cxmchatAdobe WEM
#cxmchat Q3 Hard to get the leaders to define business dimensions that need to connect to personas #cxmchatDavid Skarjune
q3 @juntajoe: campaign mentality - great point. content marketing should have a 2-3 year horizon #cxmchat "Think Like a Publisher"deb louison lavoy
Q3 - Need to realize that customers don't care about us, our products or our services. Create content that solve their pain points. #cxmchatJoe Pulizzi
yes, key - don't talk abt yourself. mT @juntajoe: Q3 - realize that customers don't care about us, our products or our services. . #cxmchatdeb louison lavoy
Yes, move over ego! RT @juntajoe Q3 Need to realize that customers don't care about us, our products or our services. #cxmchatLoni Stark
@juntajoe Exactly. Customers care about themselves, as they should. #cxmchatKevin Carlson
.@juntajoe Don't 100% agree that customers don't care about us, products, services. Depends where they are in sales cycle. #cxmchatScott Paley
Q3 @spaley Where in cycle do you think appropriate? #cxmchatDigitalSherpa
@spaley Okay, in absolute terms, you are right...but regarding the content most brands spew out, I would say yes #cxmchatJoe Pulizzi
Q3) Constantly coming up with great content & a great story. Need to be fresh & exciting to set you apart from the rest #cxmchatGabrielle Kur
@juntajoe @ecomvagabond Ha - we all gave the exact same answer to Q3. #cxmchatScott Paley
Q3 Companies need to know their overall story so they can tell it consistently. #CXMchatCarla Johnson
Q3 @carlajohnson Do you find customers want to know the org story? #cxmchatDigitalSherpa
@digitalsherpas Depends on type of company. For service providers, during evaluation of capabilities is 1 example. #cxmchatScott Paley
Q3 Sometimes new perspective means literally recruiting new points of view. We have 80 people in our building, each with unique POV #CXMchatNicolás A. Jiménez
@fdelpinto Yes, credible voice comes with a set process, consistency and focus on a higher purpose for the customer #cxmchatJoe Pulizzi
@cmswire Q3: The hardest part is delivering authentic, consistent, valuable information that is relevant! #cxmchatKimberlyEdwards
Q3 Stories, again, are over-rated, business dimensions drive metrics, not stories #cxmchatDavid Skarjune
Via @willdavis, Q3: Building a great content marketing team that understands that content creation is just one piece of the puzzle. #cxmchatMike Sweeney
q3 @cmswire #cxmchat you have to really, really know and love your customers and your subject. CM is a labor of love and expertisedeb louison lavoy
@spaley @debLavoy - what happens when you don't really love your customers? Can you do Content Mkting? #cxmchatBarbie Mosher Zinck
@bmosherzinck @deb_lavoy Yes, you can still do content marketing if you don't love your customers. But it's harder! #cxmchatScott Paley
@bmosherzinck if you don't love your customers, you have big problems. CM ers can create, curate, enable UGC, but must <3 cust #cxmchatdeb louison lavoy
Q3: for #B2B S/W vendors - challenge getting access to right SMEs to help create/produce/review relevant content for custs #CXMchatJulie Hunt
@juliebhunt because CM is just in the hands of the marketing team right? It's broader than that #cxmchatBarbie Mosher Zinck
@bmosherzinck Yes, done well, #CM for S/W vendors involves many in co, besides Mktg team - lots of tech and biz-tech content needed #CXMchatJulie Hunt
Q3 Doing content marketing well also requires storytelling skill. Journalists looking to transition to CM = great resource #CXMchatNicolás A. Jiménez
@thenetimpact part of establishing credibility is fostering community so that your fans help create your content marketing. #power #cxmchatbillycripe
@billycripe very true! Community is such an invaluable asset. Not easily built. #cxmchatThe Net Impact
Content must consistently show the customer where the value of a product/service is. For them. #cxmchatKevin Carlson
Q3- Let customers do it! Example= hospitality industry . Content= Guest reviews. Question- How would it do marketing?!?! #cxmchatSuchet Kaushik
Q3: Companies can learn a lot from publishers. M&E are leaders in understanding content marketing. It is their bread and butter. #cxmchatLoni Stark
Q3 Great content marketing isn't just amplifying your message through people. It's amplifying & acting on their message about you #cxmchatbillycripe
Q3 hard part for content marketing is showing results that tie back to the spend. #cxmchatmarci maddox
Your Biggest Content Marketing Asset -- Your Brain
We were sure we were going to learn what's in the content marketer's tool box, but as it turns out, it's not about the tools, it's about the brains. So if you're looking for the best, brightest and shiniest new tool, you'll be disappointed. But if you're looking for what can work in lieu of tools, look no further.
[View the story "Q4. What roles do tools play in content marketing? (and what do you use?)" on Storify]Q4. What roles do tools play in content marketing? (and what do you use?)
Storified by CMSWire.com · Wed, Jul 25 2012 17:59:46
Tools enable smart orgs to excel @ content mktg. Not silver bullet, but wrong tools->may find yourself in horse race riding a dog #cxmchatLoni Stark
Q4 - Content production tools are key - KaPost, Skyword, Zerys, Compendium and more #cxmchat (if you have great content)Joe Pulizzi
Q4: Can't live without Evernote...... #cxmchatDigitalSherpa
Q4: Evernote, MajesticSEO, and a good ol' fashioned Google Reader #cxmchatDigitalSherpa
Q4: Tools enable smart orgs to excel @ content mktg. Not silver bullet.Wrong tools->may find yourself in horse race riding a dog #cxmchatLoni Stark
Q4 Tools play the role of making content marketing engaging in new ways. Not enough to streamline something boring/ineffective #CXMchatNicolás A. Jiménez
Best tool for Content Marketing is your big brain. Other tools just play an assisting role. #cxmchatKevin Carlson
Can I RT 10 times? RT @ecomvagabond: Best tool for Content Marketing is your big brain. Other tools just play an assisting role. #cxmchatDigitalSherpa
Touche! RT @ecomvagabond: Best tool for Content Marketing is your big brain. Other tools just play an assisting role. #cxmchatPat Niday
Q4: Good brains, creative & strategic thinking make great tools for #CM - lots of useful mgt tools but "people" side v. important #CXMchatJulie Hunt
Agree, tools amplify brains (human ones) RT @juliebhunt: Q4: Good brains, creative & strategic thinking make great tools for #CM #CXMchatLoni Stark
Q4 Some tools enable the creation, however the most effective tools allow you to maximise distribution and measure its impact. #cxmchatRobert McCarthy
Q4: CM tools are only as strong as the content marketers and the program itself. #cxmchatDigitalSherpa
Q4 Step One for me: run a custom spider of web content--they don't even know what they broadcast or how #cxmchatDavid Skarjune
critical to have destination to aggregate material and discussion RT @cmswire: Q4: What roles do tools play in content marketing? #cxmchatdeb louison lavoy
Q4 - Content production tools are key - KaPost, Skyword, Zerys, Compendium and more #cxmchat (if you have great content)Joe Pulizzi
Is there one tool (or tool type) we should use? #cxmchatBarbie Mosher Zinck
Q4 - I think problem now is most marketers are infatuated with the tools, but don't have a great story to put into those tools #cxmchatJoe Pulizzi
Q4 The right tools are critical for efficiency and measurement. Lack of them creates frustration and inconsistency. #CXMchatCarla Johnson
Q4 Tools = instructive toy. For us, playing w new "toys" informs the way we look at our own product. The more tools, the better! #CXMchatNicolás A. Jiménez
Q4: Huge role for ECMSs in Content Marketing. Helps reuse & remix content - mostly by keeping it easily available. #cxmchatbillycripe
Good content creation requires emotional labor. Try making it a defined process and your content won't be as engaging. #cxmchatKevin Carlson
Q4: Understanding custs, how to engage them thru various content media / channels v. important - segmentation of custs part of this #CXMchatJulie Hunt
Q4) Google. You've got to put in the time to research. #cxmchatScott Paley
RT @mjsweeney: Via @willdavis, Q4: The tools are only as good as the people using them and the plan that guides them. #cxmchatWill Davis
Q4 Even with the right tools, you still have to know what's the right fit and how to use them to your advantage #CXMchatCarla Johnson
Q4 More tools doesn't mean better CM, it just means more tools. Keep 'em simple #CXMchatCarla Johnson
Q4: it's going to depend on audience. Best tool is whatever gets great content into their hands and empowers them to engage #cxmchatbillycripe
Q4 #cxmchat - good CM tools help spot trends and measure traction in different channelsmarci maddox
Q4 - don't forget a well planned, researched, and buyer mapped key messaging guide #cxmchatWill Davis
Measurement tools are just as important as publishing tools. Tracking and understanding analytics/metrics is essential. #cxmchatPat Niday
Q4: Tools aid in content creation, management, delivery and measurement. Thinking is still owned by people. #cxmchatLoni Stark
Q4 curious... what tools are you tweet jammers using right now? #CXMchatNicolás A. Jiménez
Hootsuite RT @nicolasajimenez: Q4 curious... what tools are you tweet jammers using right now? #CXMchatScott Paley
Tweetdeck, behind that my clever brain :-) RT @nicolasajimenez: Q4 curious... what tools are you tweet jammers using right now? #CXMchatLoni Stark
Love Google Insights for Search - Use it all the time when analyzing keyword behavior #cxmchatJoe Pulizzi
@nicolasajimenez Hootsuite or bust #cxmchatDigitalSherpa
Looks like @lonistark is the lone Tweetdecker... I only started w/HootSuite recently. Used to use Seesmic #CXMchatNicolás A. Jiménez
Twitter for iphone in a parking lot! “RT @nicolasajimenez: Q4 curious... what tools are you tweet jammers using right now? #CXMchat”Will Davis
Q4: Could all panelists name their 3 most vital CM tools? Curious! #cxmchatDigitalSherpa
Google, HubSpot, HootSuite RT @digitalsherpas: Q4: Could all panelists name their 3 most vital CM tools? Curious! #cxmchatScott Paley
goole alerts! RT @spaley: Google, HubSpot, HootSuite RT @digitalsherpas: Q4: name their 3 most vital CM tools? Curious! #cxmchatBarbie Mosher Zinck
A4 tools: Hootsuite, Google Analytics, Bit.ly or Visib.ly, hashtracking, gaggle, chatter, yammer, and your Blog!!!!!!!!!! #cxmchatAndrew Mueller
Measure What Matters
How do you know if you're content marketing strategy is working? Having your customers love you back, is a good sign. You can measure engagement, traffic and transactional goals, but whatever you choose to measure, make sure it aligns with your marketing objectives.
[View the story "Q5. Describe 3 ways you measure success with content marketing." on Storify]Q5. Describe 3 ways you measure success with content marketing.
Storified by CMSWire.com · Wed, Jul 25 2012 18:00:18
Q5: Two areas of success metrics: business (bottom line results) and operational (how well you do it, over and over again). #cxmchatLoni Stark
Q5: 3 ways to measure content marketing: Comments, Downloads, Inbound Links. Bonus: Registrations #cxmchatbillycripe
what about sm? RT @billycripe: Q5: 3 ways to measure content marketing: Comments, Downloads, Inbound Links. Bonus: Registrations #cxmchatBarbie Mosher Zinck
q5 your market starts to love you back. @cmswire #cxmchatdeb louison lavoy
Yes, love love, the lasting kind. RT @deb_lavoy q5 your market starts to love you back. @cmswire #cxmchatLoni Stark
Q5: Business impact: Audience reaction (shares/retweets), impact to brand affinity and leads, revenue results. #cxmchatLoni Stark
Q5: Operational competence: Speed from concept to distribution, alignment across channels, insight into what works and doesn't #cxmchatLoni Stark
Q5: lead quality and traffic are some simple ways to measure success means hitting right audience with CM #cxmchattrobbins
Q5 Audience engagement, brand loyalty and revenue #CXMchatCarla Johnson
Q5:Attracting unique visitors; leads generated/converted; and measureable results (read: results that you communicate to the exec) #CXMchatFrank Del Pinto
Q5 Adoption, Return visits, referrals #cxmchatmarci maddox
Q5: Increased inquiries, new customers, more repeat customers. #cxmchatKevin Carlson
Q5 we measure content success with 1) Engagement 2) Lead gen and prospect feedback 3) Our own pride in the content #CXMchatNicolás A. Jiménez
Q5: Whatever metrics estab. for success must tie into overall enteprise strategies / goals as well as other relevent perf. levels #CXMchatJulie Hunt
Q5: KPIs should still be leads/sales. Engagement is a fun word and should be measured by sharing/consumption. #cxmchatDigitalSherpa
Q5 - Everyone is making the point of Content Marketing measurement...choose the metrics based on specific marketing objectives #cxmchatJoe Pulizzi
Q5 Personally, I think the "pride" metric is most important. If you're not convinced of the value of your content, no1 else will be #CXMchatNicolás A. Jiménez
Q5: @nicolasajimenez interesting thought on pride in the content -> pride in being a customer -> social mentions and referrals #cxmchatmarci maddox
Q5 social CRM can now track initial hits through registrations/downloads to sales. Still complex but can be done. will get easier #cxmchatbillycripe
Q5: Measure on buying behavior first, then engagement. CM has to drive business. #cxmchatDigitalSherpa
Q5) Depends 100% on the goals of the organization. Widget vendors have different goals than advocacy-based nonprofits. #cxmchatScott Paley
Q5 Ultimate success metric: your competition uses your content. We've had that happen and it feels GOOD! #CXMchat #thoughtleadershipNicolás A. Jiménez
Q5 different metrics for different goals/events. Trade Shows have been doing this for years. Yep, that's old school content mktg. #cxmchatbillycripe
@billycripe We are talking to more brands about how they are leveraging their own events (even more). Love old school #cxmchatJoe Pulizzi
content marketing is about having an impact in world. hard to measure t q5 #cxmchatdeb louison lavoy
Q5: Measure what is popular and what is not. Repeat the popular one and leave the latter. Ngage, Ntitle, Nhance BRAND ADVOCACY #cxmchatSuchet Kaushik
Give The People What They Want
If consistency is key, how can you adequately evolve as content marketing evolves? According to our panelists the future of content marketing is about keeping your goals on track with what your audiences is doing, their needs and expectations.
[View the story "Q6. What does content marketing tell us about the future of online marketing?" on Storify]
Q6. What does content marketing tell us about the future of online marketing?
Storified by CMSWire.com · Wed, Jul 25 2012 18:01:02
Q6: Content is king whether it is owned, earned or paid. Online and offline - it is most powerful when it is useful and shared. #cxmchatLoni Stark
Q6 "Content is King" is just a slogan...playing field is level without need of royalty, as predicted by Cluetrain Manifesto #cxmchatDavid Skarjune
Q6: The same thing Google algorithms have been telling us for years, that quality content is king. #cxmchatDigitalSherpa
Q6 Online is busy and crowded you need to work hard/smart to succeed. Real time measurement allows you to understand and react. #cxmchatRobert McCarthy
Q6 - If you want to see the future of content mktg look at Red Bull: They are a media company that happens to sell energy drinks #cxmchatJoe Pulizzi
Q6 Consumers require value not gimmicks. Make lives & decisions easier. Provide genuine, unique insight. Give to get. #cxmchatbillycripe
A6 Future of Mktg: continued emphasisi on providing valuable content and branded experiences that create pull #cxmchatAndrew Mueller
Q6: It's still about reaching your audience. New paths, new media, same focus. Many more alternatives that must be managed. #cxmchatKevin Carlson
Q6: lot of cos, esp B2B S/W vendors, barely getting started w/ #CM - still lots to learn; success stories show #CM 'right path' #CXMchatJulie Hunt
Q6: The future is about reaching the audience in a way that is meaningful for THEM #cxmchattrobbins
Q6 Content is the new coin of the realm, but customers have to bank on it. #cxmchatDavid Skarjune
Q6 - CMSs must be made easier for marketers and integrate deeper with CRM, social, and other marketing platforms. #cxmchatScott Paley
srt w/ e-z, then integrate RT @spaley: Q6-CMSs must B made easier 4 mktrs & integrate deeper w/ CRM, social, & other mktg platforms #cxmchatAaron Dun
Before content marketing can be truly effective, companies need to figure out what their marketing platform/infrastructure will be. #CXMchatFrank Del Pinto
Q6 future of web mkting = disappearance of biz tools; Best, most engaging content will be created, shared just as family photos are #CXMchatNicolás A. Jiménez
Q6 - future of CM will not be about pushing ads but informing users and making connections easier #cxmchatmarci maddox
Q6 CM and the future of online marketing - it's still a marriage of the message and the medium #CXMchatCarla Johnson
Q6: To follow up on Red Bull/Nike What large brand does CM the best and serves as example to others? #cxmchatDigitalSherpa
Q6: Chanel, General Motors, Philips' social site, REI to name a few. @DigitalSherpas #cxmchatLoni Stark
Q6 Mom-&-pop shops are almost as capable as "big boys" of captivating w/story, & that playing field is only getting more level. #CXMchatNicolás A. Jiménez
Q6- Reach out to mobile devices, tabs with funky ads. But who is interested? Nobody!. So what the way out?!?!?! Its #GAMIFICATION #cxmchatSuchet Kaushik
Q6: The people behind the content are more and more important. Need content creators who can relate to and engage w your audience #cxmchatStudio One
Q6 Implication of shift away frm biz tools: authenticity, truth will become more important to content marketing as shift progresses #CXMchatNicolás A. Jiménez
While our panelists provided amazing insights about the state of content marketing, if you weren't a part of the live Tweet Jam, you may have missed just how collegial the atmosphere was. Happy hours were being organized, soundtracks were created and it may have been the first time responses were dictated to a second party. We hope that you had as much fun as we did. Thank you for all that participating and we look forward to having you back real soon![View the story "#CXMChat Extras" on Storify]
#CXMChat Extras
Storified by CMSWire.com · Wed, Jul 25 2012 18:01:29
We admired the dedication displayed by some of our panelists during the Tweet Jam, namely Will Davis and his accomplice Mike Sweeney. Well done!
In case you're wondering, @willdavis is stuck in traffic and dictating his tweets to me. That guy has an awesome business partner. #cxmchatMike Sweeney
Via @willdavis, Q3: Building a great content marketing team that understands that content creation is just one piece of the puzzle. #cxmchatMike Sweeney
Via @willdavis, Q4: The tools are only as good as the people using them and the plan that guides them. #cxmchatMike Sweeney
Thanks to @mjsweeney for posting for me while in traffic! #cxmchatWill Davis
Twitter for iphone in a parking lot! “RT @nicolasajimenez: Q4 curious... what tools are you tweet jammers using right now? #CXMchat”Will Davis
New Tweet Jammer panelist, Joe Pulizzi seemed to enjoy himself, rallying the other jammers into coordinating a Happy Hour during the Tweet Jam.
I like this group at #cxmchat. We all need to get a happy hour together.Joe Pulizzi
Isn't this happy hour? I'm smiling :)))) RT @juntajoe: I like this group at #cxmchat. We all need to get a happy hour together.Andrew Mueller
Sounds like Joe is buying! RT @juntajoe: I like this group at #cxmchat. We all need to get a happy hour together.DigitalSherpa
Why not! RT @DigitalSherpas: Sounds like Joe is buying! RT @juntajoe: I like this group at #cxmchat. We all need to get a happy hour.Joe Pulizzi
Done! RT @CarlaJohnson: Agree! How about #cmworld? RT @juntajoe: I like this group at #cxmchat. We all need to get a happy hour together.Joe Pulizzi
Beforehand, the folks at Content Plus shared a content marketing soundrack for our listening pleasure!
P.S. the folks at @ContentPlus shared a CM Soundtrack for background entertainment http://bit.ly/MGruHo #cxmchatCMSWire.com
