Articles
Tag: customer journey
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How to Develop Dynamic Customer Experience Practices
CX is a constantly moving target, changing as customer needs, expectations and more evolve. Here are the foundations of a flexible CX practice.
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5 Ways To Improve The Customer Journey Map for Better Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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What Separates Customer Experience Leaders From the Laggards?
A new study found that although organizational CX maturity is improving, the gap between leaders and laggards is widening.
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking
Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
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What a Holistic Approach to Customer Experience Looks Like
Building an effective customer experience practice is clearly important. But doing so requires a holistic approach.
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Define Customer Journeys by Finding Micro Moments That Matter Most
Customer journeys are all about defining the moments that matter most. One CX team shares their thoughts on this practice.
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The Tale of a Table, 2 Stores and Why a Holistic Customer Experience Is Important
Developing a holistic view of the customer experience creates an ongoing cyclical relationship of trust, repeat business and peer marketing.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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How Has the Customer Journey Shifted?
Shelter-in-place rules resulted in businesses closing, and others adopting online or hybrid online/curbside pickup ordering, changing the customer journey.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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7 Voice of the Customer Metrics You Shouldn't Ignore
VoC is a critical part of understanding your customers' journey. Here are the VoC metrics that you should focus on, and some you may have been ignoring.
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