Articles
Tag: customer journey
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Great Customer Journeys Begin With the Right Tools
The customer journey should begin with a well-rounded communication strategy.
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Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
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6 Enterprise Blogging Platforms Worth Considering
Creating content for your target audience is smart marketing and these 5 blogging platforms can help stream line the process for your business.
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10 Steps to Building a Successful Content Strategy
Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
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CMSWire's Top Customer Experience Stories of 2017
Methods to creating a great customer experience keep evolving with no end in sight and so we look back on the CX stories that resonated most with our readers.
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10 Artificial Intelligence-Driven Technology Trends for 2018
In 2018, organizations will turn to AI-driven technology for a ompetitive edge
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How To Get Started With Customer Journey Mapping
Need to build a customer journey map for your business? CMSWire interviewed practitioners and experts to shed light on how best to approach your first customer journey map.
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Put Machine Learning to Work on Your Ecommerce Taxonomies
Machine learning has come a long way in the last couple of decades, but it hasn’t come far as people sometimes imagine. Rather than AI taking over processes completely, it is helping to increase the efficiency of human-led processes.
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Brad Dunn: Look at the Entire Customer Journey ‘From Couch to Couch’
Brad Dunn has been a storyteller for much of his career, whether working in advertising, digital marketing, improvisation, filmmaking, game design or stage directing. He’s used a combination of storytelling and technology to help forge connections with people of all ages and backgrounds.
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Curated Customer Journeys Level the Retail Playing Field
The concept of omnichannel retail has taken hold to the point where many businesses have begun exploring the benefits of providing and integrating offline, online and mobile platforms aimed at engaging customers. This ability to reach out across platforms also opens up avenues for retailers to maximize customer engagement by
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Is Your Customer Journey in Jeopardy?
I have a recurring Jeopardy! game show dream: "I'll take digital transformation for $1000 Alex," I say. Trebek responds, "And the answer is 'flip, lift and flex.
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Customer Journeys Need to Be Defined by Customers
The journey the organization would prefer the customer to go on is not usually the journey the customer wants to go on. When you get through security, the airport sends you on a ‘customer journey’ through duty free shopping whether you want to go shopping or not.
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5 B2B Customer Touchpoints You Can't Afford to Ignore
Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B firms tend to receive approval ratings under 50 percent. Plan for the Uniqueness of B2B Selling Perhaps
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