Articles
Tag: customer journey
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Align Customer Journeys and Content Strategy to Get the Most Bang for Your Content Buck
Let’s face it, most content is underutilized, if used at all. Why? Most companies don’t have a go-to-market strategy, let alone a content strategy.
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Marketing and CX Don’t See Eye to Eye on Customer Experience: Here’s How to Fix It
To meet evolving customer expectations, customer-centric enterprises continue to look for new ways to measure and improve customer experience.
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Why You Need Real-Time Insights to Improve Customer Experience
With customer experience now a major point of competition, it's no surprise the ability to measure and improve CX has become a bigger priority.
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Creating a Culture Where Digital Transformation Thrives
If you want to create a culture where digital transformation thrives, where customer experience is paramount, what should you do?
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What's Killing Your Customer Journey? Friction
Customers aren't sticking around. What’s ruining relationships between businesses and customers?
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4 Self-Service Trends That Are Changing Customer Service
Customers often prefer to find solutions to their problems themselves rather than having to speak with a customer service agent.
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4 Ways Sustainability Affects the Customer Experience
When sustainability becomes part of a brand’s culture, it becomes a point of differentiation, a core value, and it has a large impact on customer perception.
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Journey Orchestration Leads to Better Customer and Employee Experiences
Despite all the discussion about customer experience and employee experience last year, many brands still aren’t meeting expectations.
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Customer Journey Mapping: A How-To Guide
A customer journey map illustrates all of the touchpoints that a customer has with a brand, and it’s a key to improving the customer experience.
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Too Few Marketing Resources Got You Down? Here’s an Easy Fix
Let the customer journey inform your content strategy to make it more efficient, less expensive and repeatable — while still being impactful and effective.
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Use AI Thinking to Improve Customer Experience
The prepackaged AI tools won't provide the biggest help for your customer experience, but the thinking behind the design and creation of AI systems can be.
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How to Create Customer Personas
The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies.
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Getting the Most From Your Customer Journey Maps
A customer journey map looks at all of the interactions that a customer has as they progress through their journey across all of the brand’s channels.
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4 Keys to a Successful Customer Experience Operating Model
Is improving customer experience today actually difficult for employees to accomplish? It doesn’t have to be, if you create the right alignments.
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