Articles
Tag: customer journey
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The Tale of a Table, 2 Stores and Why a Holistic Customer Experience Is Important
Developing a holistic view of the customer experience creates an ongoing cyclical relationship of trust, repeat business and peer marketing.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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How Has the Customer Journey Shifted?
Shelter-in-place rules resulted in businesses closing, and others adopting online or hybrid online/curbside pickup ordering, changing the customer journey.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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7 Voice of the Customer Metrics You Shouldn't Ignore
VoC is a critical part of understanding your customers' journey. Here are the VoC metrics that you should focus on, and some you may have been ignoring.
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Why Most Companies Haven’t Cracked the Customer Journey Code — Yet
What is keeping companies from cracking the code and perfecting the full customer experience?
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Make White-Glove Customer Experiences the Norm
With your data in order, customer data available where needed, and automation enabling meaningful interactions, your run-of-the-mill CX becomes meaningful CX.
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Navigating the Challenges of the Post-Sale Customer Journey
Like software, a customer journey is constantly changing and evolving. It is never “done.”
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One Reason Personalization Fails? Customer Journey Mismanagement
It's easy to get personalization wrong. One way companies get personalization wrong is through mismanagement of the customer journey.
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The Importance of Consumer Education in Today's Data-Driven Purchasing Journey
Today’s consumers are well-informed and rely heavily on online information before a purchase, making consumer education more important than ever.
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Critical Moments: Where Customer Experience Is Won or Lost
Certain points in the customer journey have an outsized impact on the outcome. Identify and focus your efforts on these critical moments.
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Micro-Moments: Are They Really a Thing?
With consumer attention dwindling marketers are working overtime to reach their audience, and are looking to to make the most of micro-moments.
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It's Not the Metrics, But the Customer Story That Counts
Rather than just measure our customers, we really need to get to know them. It’s a straightforward but old-fashioned idea: build relationships.
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