Articles
Tag: customer journey
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Customer Journey Management in an Era of Disjointed Journeys
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
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How to Set Your Brand Apart Through Customer Experience
Harnessing an integrated, data-driven strategy to stand out in a crowded field.
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Sorry, There’s No Secret Shortcut for Measuring Customer Experience
Want to know what your customers think? Ask them.
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Why Your Customer Experience Needs To Be Proactive
Far too often, customer experiences lag behind modern customer expectations.
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Future-Proof Your Customer Journey Maps With These 4 Techniques
Map one buyer persona at a time, develop personas based on real data and other tips to make sure your customer journey maps stand the test of time.
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3 Areas Where IoT Will Improve the Customer Journey
A look at three areas where IoT technology can improve customer journeys in the near future.
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Creating and Future-Proofing Your Customer Journey Map
The elements of a successful customer journey map defined.
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Customer Experience Has No Start and No End: Jim Kalbach of MURAL
Jim Kalbach, head of customer experience at MURAL, talks CX design, the importance of corporate culture and more in this interview.
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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Make Customer Experience Your Competitive Advantage With These 3 Steps
How can we create competitive customer experience advantages?
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Great Customer Journeys Begin With the Right Tools
The customer journey should begin with a well-rounded communication strategy.
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Get to Know Your Shoppers the Way Netflix Knows Its Viewers
How many people have to unsubscribe before marketers decide to invest in truly understanding a customer’s preferences?
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Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
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