Articles
Tag: customer journey
-
Cross-Departmental Collaboration Is Key to Customer Experience
No brand will be successful at creating superb customer experiences unless all departments work together.
Continue reading...
-
CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
Continue reading...
-
MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
Continue reading...
-
Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
Continue reading...
-
2022: The Year of Holistic Customer Experience
This holistic approach to the customer experience is the next step in building better customer experiences. And those who commit will win.
Continue reading...
-
What Analytics Trends Should Marketers Expect in 2022?
Marketers must consider how current trends impact their teams and deliverables for their clients.
Continue reading...
-
How and When to Use Email Segmentation and Personalization
Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.
Continue reading...
-
A Look at the Way Organizations Are Using Voice of the Customer
VoC programs are evolving from basic survey and customer feedback programs to more comprehensive programs that companies are using in a variety of ways.
Continue reading...
-
Evaluating the Successes and Failures of Your CX Efforts
CX leaders and practitioners share their thoughts on how they are evaluating the successes and failures of their CX efforts.
Continue reading...
-
Do You Need Customer Journey Orchestration?
Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide.
Continue reading...
-
Optimizely Acquires Welcome, D4t4 Updates Celebrus CDP & More News
Deloitte, Optimizely and others make acquisitions, Pega adds AI capabilities, Solodev CMS for Kubernetes makes it to the AWS marketplace & more CX news.
Continue reading...
-
8 Tips to Build a Winning Customer Experience Strategy
A thoughtful, dynamic CX strategy is critical to the success of any organization’s CX effort.
Continue reading...
-
How Can Your Organization Truly Be Customer-Centric?
It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity?
Continue reading...
-
3 Ways to Center Your Business Around Customer Experience
For customers, the experience your brand offers is just as important as the product.
Continue reading...
