Articles
Tag: customer journey
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5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020
If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do.
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Personalization Efforts Falling Flat? Look to Your Customer Journeys
How can organizations improve personalization decisions across channels, enhance CX and achieve their business goals?
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What Is Voice of the Customer and What Does it Mean for Customer Experience?
Voice of Customer (VoC) programs have been shown to improve the customer journey, but only when brands use VoC metrics to obtain actionable insights.
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Now Is the Time for B2B Marketers to Lead Customer Experience
Now is the ideal time for B2B marketers to step up and lead the delivery of a better customer experience from end to end.
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Where Does Customer Experience End and Digital Marketing Begin?
Not all of a customer’s experience is digital marketing — but all marketing is definitely part of a customer’s experience.
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Despite Obstacles, CX Practices Are Trending in the Right Direction
Customer experiences are clearly trending up in both the pace of evolution and the importance being placed on them at the business level.
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How to Develop Dynamic Customer Experience Practices
CX is a constantly moving target, changing as customer needs, expectations and more evolve. Here are the foundations of a flexible CX practice.
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5 Ways To Improve The Customer Journey Map for Better Customer Experience
CX has become a top priority, as companies work to meet shifting customer needs and customer journey maps are a critical part of delivering on those demands.
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Less Is More: Dealing With 2020's Marketing Budget Challenges
The budget CMOs started 2020 with will not be the budget they end the year with.
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What Separates Customer Experience Leaders From the Laggards?
A new study found that although organizational CX maturity is improving, the gap between leaders and laggards is widening.
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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A Holistic Customer Experience Means Saying Goodbye to Siloed Thinking
Companies are still approaching CX with siloed, channel-based strategies, resulting in disjointed experiences for customers.
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What a Holistic Approach to Customer Experience Looks Like
Building an effective customer experience practice is clearly important. But doing so requires a holistic approach.
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Define Customer Journeys by Finding Micro Moments That Matter Most
Customer journeys are all about defining the moments that matter most. One CX team shares their thoughts on this practice.
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