Articles
Tag: customer journey
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Why Customer Journey Mapping + Journey Analytics = 5-Star Customer Experiences
No single tactic will deliver on the ultimate CX vision, it takes the right mix of people and processes or methodologies to deliver a meaningful experience.
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A Pragmatic View of Predictive Analytics
The customer journey is the best place to start resetting expectations around predictive analytics.
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Great Customer Journeys Begin With the Right Tools
The customer journey should begin with a well-rounded communication strategy.
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Model, Measure, Validate and Optimize Your Way to Customer Journey Success
Brands that deliver on their promise of a stellar customer journey reap rewards.
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6 Enterprise Blogging Platforms Worth Considering
Creating content for your target audience is smart marketing and these 5 blogging platforms can help stream line the process for your business.
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10 Steps to Building a Successful Content Strategy
Content markets are flooded and audiencea are fractured, so how do you reach your target audience? Experts share their tips on building a successful strategy.
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CMSWire's Top Customer Experience Stories of 2017
Methods to creating a great customer experience keep evolving with no end in sight and so we look back on the CX stories that resonated most with our readers.
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10 Artificial Intelligence-Driven Technology Trends for 2018
In 2018, organizations will turn to AI-driven technology for a ompetitive edge
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How To Get Started With Customer Journey Mapping
Need to build a customer journey map for your business? CMSWire interviewed practitioners and experts to shed light on how best to approach your first customer journey map.
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Put Machine Learning to Work on Your Ecommerce Taxonomies
Machine learning has come a long way in the last couple of decades, but it hasn’t come far as people sometimes imagine. Rather than AI taking over processes completely, it is helping to increase
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Brad Dunn: Look at the Entire Customer Journey ‘From Couch to Couch’
Brad Dunn has been a storyteller for much of his career, whether working in advertising, digital marketing, improvisation, filmmaking, game design or stage directing. He’s used a combination of
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Curated Customer Journeys Level the Retail Playing Field
The concept of omnichannel retail has taken hold to the point where many businesses have begun exploring the benefits of providing and integrating offline, online and mobile platforms aimed at engagin
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Is Your Customer Journey in Jeopardy?
I have a recurring Jeopardy! game show dream: "I'll take digital transformation for $1000 Alex," I say. Trebek responds, "And the answer is 'flip, lift and flex.'" Tension buil
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Customer Journeys Need to Be Defined by Customers
The journey the organization would prefer the customer to go on is not usually the journey the customer wants to go on. When you get through security, the airport sends you on a ‘customer journe
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