Articles
Tag: cookies
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
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Are Your Cookie Consent Banners Hurting or Helping?
Those annoying cookie consent banners you are seeing everywhere are designed to aid privacy but are are they annoying your users? Is there a better way?
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Google's New Cookies Features May Hamper Online Advertising, Improve Privacy
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
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Google May Be Cooking Up a Cookie-Replacement
What can replace the much-maligned cookie? A new report says that Google is working on an anonymous tracking technology to do just that. According to a report this week in USA Today, the search and advertising giant is currently working on a technology called AdID, or anonymous identifier for
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What Can Unified Cookie Pools Tell You?
The debate continues to rage on about how to handle pending do not track legislation and the ultimate demise of cookies. There is no doubt that at some point in the future cookies will be replaced by a universal ID of some sort, but it amazes me that today
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Cookies Are Getting Stale, and Forrester Report Points to What's Next
The 15-year-old cookie is losing its flavor. The third-party cookie, those small files deposited on a user's computing device for tracking purposes, is showing its limits at identifying Web-surfing, multiple device-owning consumers. A new report from Forrester attempts to find out what's next for cookies -- and for marketers.
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Pinterest Opts in to Do Not Track
Fans of online pinning service Pinterest are about to get an extra dose of personalized recommendations, the company announced, and that means Web tracking. The feature can be turned off, however, and Pinterest will respect the Do Not Track protocol going forward.
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Looking for Sales in All the Wrong Places: When Online Ads Hurt More Than Help
Here’s the scenario: a scantily clad woman wearing a string bikini approaches your table while you’re stuffing yourself at an all-you-can-eat brunch and tries to sell you a membership to a gym. Wrong time, wrong place, and just plain odd, right? You politely refuse her offer.
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Google Chrome Update Boosts User Privacy with Do Not Track Feature
Users of the Google Chrome browser now have more privacy options available to them. Access to permissions settings has been eased and Chrome now offers a “do not track” feature.
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The European Commission Geolocation Cookie Monster: Friend or Foe?
Regardless of whether you are a Web designer, IT administrator or not-so-humble end user of the World Wide Web, the chances are that the new European Commission’s rules on cookies -- which became law in late May of this year -- will have changed your outlook on the Internet.
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Privacy vs. Permission-based Marketing
With the coming cookie law in Europe, the Do Not Track header option added to future browsers, default rejection of third party cookies in more and more browsers and several high profile security and privacy breaches of big organizations, fear around the privacy theme
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