Articles
Tag: cookies
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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How Google TOPICS Impacts the Analytics Ecosystem for Marketers
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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What Marketers Should Know About Consumer Data Transfers
Consumer data transfers between the European Union and US have led to fines against major tech companies. But what is the marketing impact?
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The 3 Key Components of a First-Party Data Strategy
Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.
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IAB Europe to Appeal Belgian Data Protection Authority's GDPR Data Consent Ruling
IAB Europe has indicated that it would take the Belgian Market Court to appeal the Belgian Data Protection Authority's (APD) administrative judgement.
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EU Authorities Hit IAB Europe With GDPR Fines on Data Consent Framework
The Belgian DPA has found that the Transparency and Consent Framework (TCF), developed by IAB Europe, fails to comply with a number of provisions of the GDPR.
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5 Actions Marketers Can Take to Prepare for Google Topics API for Privacy Sandbox
Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.
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How to Personalize Your CXM Strategy
Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Understanding the Newest Developments Impacting Marketing Personalization Efforts
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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It’s Not an Ad, It’s an Individualized Human Experience
What does “a real relationship with the consumer” feel like in the digital world, especially when consumer privacy is a growing concern?
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ICYMI: What's a Cookie-Less World Like? Fewer Workers for Holiday Rush
In case you missed it on CMSWire.com: covering the top stories from the past week.
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How to Prepare Your Customer Experience Efforts for a Post-Cookie World
Three important things you and your teams can do to prepare for a post-cookie world.
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