Articles
Tag: cookies
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CX Decoded Podcast: Marketing in a Cookie-Less World
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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Martech Leaders Share 2020 Trends That Will Impact 2021
Marketing technology companies had a unique perspective on the seismic shift that took place in 2020. Here's what they think we should expect in 2021.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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Is the Cookie Crumbling?
We’ve asked marketing leaders what contextual marketing is, if it’s set to replace third-party cookies, and whether brands should get started.
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Google Privacy Sandbox: Say Goodbye to Third-Party Cookies in Chrome
Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox.
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Are Your Cookie Consent Banners Hurting or Helping?
Those annoying cookie consent banners you are seeing everywhere are designed to aid privacy but are are they annoying your users? Is there a better way?
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Google's New Cookies Features May Hamper Online Advertising, Improve Privacy
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
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Google May Be Cooking Up a Cookie-Replacement
What can replace the much-maligned cookie? A new report says that Google is working on an anonymous tracking technology to do just that. According to a report this week in USA Today, the search and advertising giant is currently working on a technology called AdID, or anonymous identifier for
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What Can Unified Cookie Pools Tell You?
The debate continues to rage on about how to handle pending do not track legislation and the ultimate demise of cookies. There is no doubt that at some point in the future cookies will be replaced by a universal ID of some sort, but it amazes me that today
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