Tag: cory munchbach

Focus Your Customer Journey Maps on Actions, Not Abstractions

5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond

Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation

Developing CDP Use Cases: A Guide for Marketers

Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond

Understanding the Myths and Realities of a True CDP

How GDPR and AI Turned Unified Data Into a Business Imperative

Marketers Are Missing the Point of GDPR — and the Opportunity

Marketing's Chicken or Egg Silo Problem

Marketers: Enough With the Platitudes

The Prisoner's Dilemma of Marketing and Digital Experience

Don't Be a Customer Data Hoarder