Articles
Tag: cory munchbach
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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Developing CDP Use Cases: A Guide for Marketers
A good use case provides specificity that is crucial when choosing among customer data platforms.
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
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Marketers Are Missing the Point of GDPR — and the Opportunity
Marketers have gathered customer data with little thought to how or where they would use it. The GDPR is about to change this
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Marketing's Chicken or Egg Silo Problem
Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
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Marketers: Enough With the Platitudes
My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts. For the uninitiated, those mean “meaningless platitude” and “tell me something I don’t know,” respectively. Reading those letters stung whenever they came up.
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The Prisoner's Dilemma of Marketing and Digital Experience
Everyone's probably heard of the prisoner's dilemma, but not everyone understands it.
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Don't Be a Customer Data Hoarder
Over the last couple of years there’s been an explosion of TV shows about people’s stuff: finding value in discarded belongings, unchecked hoarding or selling heirlooms for unexpected sums.
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Poor Communication, Dumb Metrics and Selfish Wins
My company recently hired a new business development representative on the sales team; in fact, we’ve hired quite a few over the last six or so months. I’ve been involved in interviewing every candidate that our Director of Business Development has brought in.
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Behind Every Digital Experience is an Individual Consumer
Companies are investing a significant portion of their marketing budgets on search. According to eMarketer, search engine marketing spend will eclipse $29.24 billion in 2016. The CMO Council reports that search accounts for roughly 47 percent of a company’s online spend.
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Keep One Step Ahead of Your E-Commerce Competition
The unprecedented growth of the e-commerce industry has some predicting that retail e-commerce sales will reach nearly $2.5 trillion by 2018. With this industry growth comes an increase in competition.
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Reflecting on the Year in Marketing Technology
People spend this time of year in reflection: looking back on where they’ve been and, in turn, figuring out how to get where they’re going next. Marketers — specifically those dealing with a lot of technology — aren’t immune to this inclination.
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