Articles
Tag: cory munchbach
-
Focus Your Customer Journey Maps on Actions, Not Abstractions
The problem with journey mapping is that too much time gets wasted on abstractions about the journeys themselves.
Continue reading...
-
5 Growth-Focused Initiatives That Will Drive Customer Engagement in 2021 and Beyond
Fundamental shifts in consumer behavior caused by the pandemic have brought new urgency to transformation mandates and growth-focused initiatives.
Continue reading...
-
Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
Continue reading...
-
Developing CDP Use Cases: A Guide for Marketers
A good use case provides specificity that is crucial when choosing among customer data platforms.
Continue reading...
-
Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear.
Continue reading...
-
Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
Continue reading...
-
How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
Continue reading...
-
Marketers Are Missing the Point of GDPR — and the Opportunity
Marketers have gathered customer data with little thought to how or where they would use it. The GDPR is about to change this
Continue reading...
-
Marketing's Chicken or Egg Silo Problem
Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
Continue reading...
-
Marketers: Enough With the Platitudes
My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts. For the uninitiated, those mean “meaningless platitude” and “tell me something I don’t know,” respectively. Reading those letters stung whenever they came up.
Continue reading...
-
The Prisoner's Dilemma of Marketing and Digital Experience
Everyone's probably heard of the prisoner's dilemma, but not everyone understands it.
Continue reading...
-
Don't Be a Customer Data Hoarder
Over the last couple of years there’s been an explosion of TV shows about people’s stuff: finding value in discarded belongings, unchecked hoarding or selling heirlooms for unexpected sums.
Continue reading...
-
Poor Communication, Dumb Metrics and Selfish Wins
My company recently hired a new business development representative on the sales team; in fact, we’ve hired quite a few over the last six or so months. I’ve been involved in interviewing every candidate that our Director of Business Development has brought in.
Continue reading...
-
Behind Every Digital Experience is an Individual Consumer
Companies are investing a significant portion of their marketing budgets on search. According to eMarketer, search engine marketing spend will eclipse $29.24 billion in 2016. The CMO Council reports that search accounts for roughly 47 percent of a company’s online spend.
Continue reading...
Displaying 1-14 of 18