Articles
Tag: cory munchbach
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Customer Journey 2.0: Implementing Lifecycle Marketing for 2020 and Beyond
Marketing has a problem. As the business has trumpeted the rise of “customer obsession” and the “empowered consumer,” marketing’s role is woefully unclear.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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How GDPR and AI Turned Unified Data Into a Business Imperative
Data that's inferior, out of date — or, worse, missing completely — can kill customer engagement.
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Marketers Are Missing the Point of GDPR — and the Opportunity
Marketers have gathered customer data with little thought to how or where they would use it. The GDPR is about to change this
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Marketing's Chicken or Egg Silo Problem
Oftentimes attempts to solve the internal silo problem results in treating the symptoms, not the cause.
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Marketers: Enough With the Platitudes
My mentor and former boss at Forrester used to write comments like “MP” and “TMSIDK” in my report drafts. For the uninitiated, those mean “meaningless platitude” and “tell me something I don’t know,” respectively. Reading those letters stung whenever they came up.
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The Prisoner's Dilemma of Marketing and Digital Experience
Everyone's probably heard of the prisoner's dilemma, but not everyone understands it.
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Don't Be a Customer Data Hoarder
Over the last couple of years there’s been an explosion of TV shows about people’s stuff: finding value in discarded belongings, unchecked hoarding or selling heirlooms for unexpected sums.
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Poor Communication, Dumb Metrics and Selfish Wins
My company recently hired a new business development representative on the sales team; in fact, we’ve hired quite a few over the last six or so months. I’ve been involved in interviewing every candidate that our Director of Business Development has brought in.
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Behind Every Digital Experience is an Individual Consumer
Companies are investing a significant portion of their marketing budgets on search. According to eMarketer, search engine marketing spend will eclipse $29.24 billion in 2016. The CMO Council reports that search accounts for roughly 47 percent of a company’s online spend.
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Keep One Step Ahead of Your E-Commerce Competition
The unprecedented growth of the e-commerce industry has some predicting that retail e-commerce sales will reach nearly $2.5 trillion by 2018. With this industry growth comes an increase in competition.
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Reflecting on the Year in Marketing Technology
People spend this time of year in reflection: looking back on where they’ve been and, in turn, figuring out how to get where they’re going next. Marketers — specifically those dealing with a lot of technology — aren’t immune to this inclination.
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Marketing Automation: The Future is Out of Context
No part of a business has escaped the disruption caused by customers empowered with digital technologies and the heightened expectations that come with them. Marketing’s historical role of creating awareness that drives sales has become is now just one piece of a broader and more complex set of objectives.
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Marketers Fail to Align Customer Experience, Branding
Customer experience (CX) is all the buzz in marketing and business today. But not enough, according to Forrester Research's Cory Munchbach. "CX needs to have a bigger role over marketing and other operations functions," Munchbach told CMSWire this week.
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