Articles
Tag: customer acquisition
-
Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
Continue reading...
-
The Most Powerful Model for Any Business: Subscription
The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
Continue reading...
-
Where Are Marketing Leaders Focusing, Retention or Acquisition?
Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
Continue reading...
-
How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
Continue reading...
-
What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
Continue reading...
-
Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
Continue reading...
-
Are Your Customer Acquisition Tactics Annoying Your Existing Customers?
While businesses need to gain new customers, doing so at the cost of annoying current customers can lead to losses that are hard to make up.
Continue reading...
-
How to Increase Customer Lifetime Value
Customer lifetime value matters to the bottom line. Here's how you can increase it.
Continue reading...
-
How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
Continue reading...
-
Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
Continue reading...
-
Customer Acquisition in 2020: Best Practices
Without a solid customer acquisition strategy, growth efforts will be futile.
Continue reading...
-
Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
Continue reading...
-
Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
Continue reading...
-
The ABCs of RFM - and How it Can Help You Retain Your Customers
What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new information. Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent
Continue reading...
Displaying 1-14 of 15