Articles
Tag: customer acquisition
-
How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
Continue reading...
-
Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
Continue reading...
-
Customer Acquisition in 2020: Best Practices
Without a solid customer acquisition strategy, growth efforts will be futile.
Continue reading...
-
Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
Continue reading...
-
Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
Continue reading...
-
The ABCs of RFM - and How it Can Help You Retain Your Customers
What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new information. Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent
Continue reading...
-
Zoho CRM Upgrade Digs Deep with Multiple Releases
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle. The company announced the upgrades over a series of four announcements.
Continue reading...
