Articles
Customer lifetime value matters to the bottom line. Here's how you can increase it.
Continue reading...
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
Continue reading...
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
Continue reading...
Without a solid customer acquisition strategy, growth efforts will be futile.
Continue reading...
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
Continue reading...
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
Continue reading...
What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition.
This isn't new information.
Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent
Continue reading...
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle.
The company announced the upgrades over a series of four announcements.
Continue reading...