Articles
Tag: customer acquisition
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
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Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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Are Your Customer Acquisition Tactics Annoying Your Existing Customers?
While businesses need to gain new customers, doing so at the cost of annoying current customers can lead to losses that are hard to make up.
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How to Increase Customer Lifetime Value
Customer lifetime value matters to the bottom line. Here's how you can increase it.
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How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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Customer Acquisition in 2020: Best Practices
Without a solid customer acquisition strategy, growth efforts will be futile.
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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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The ABCs of RFM - and How it Can Help You Retain Your Customers
What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new information. Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent
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Zoho CRM Upgrade Digs Deep with Multiple Releases
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle. The company announced the upgrades over a series of four announcements.
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