Articles
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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The moment you want a customer to come back, and they do, they have, in a sense, renewed their relationship with you.
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Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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The best way to get someone to commit to something big is to first convince them to commit to something small.
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Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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While businesses need to gain new customers, doing so at the cost of annoying current customers can lead to losses that are hard to make up.
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Customer lifetime value matters to the bottom line. Here's how you can increase it.
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Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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Without a solid customer acquisition strategy, growth efforts will be futile.
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Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition.
This isn't new information.
Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent
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