Articles
Tag: customer acquisition
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Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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The ABCs of RFM - and How it Can Help You Retain Your Customers
What’s a more profitable business strategy: attracting new customers or retaining existing ones? Statistically speaking, a business is better off focusing on retention than acquisition. This isn't new information. Way back in 1990, Bain & Company concluded companies can boost profits by almost 100 percent by retaining just 5 percent
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Zoho CRM Upgrade Digs Deep with Multiple Releases
Zoho announced a major update to its platform last week, including the release of multiple tools aimed at helping salespeople at every step of the sales cycle. The company announced the upgrades over a series of four announcements.
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