Articles
Tag: customer data
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Examining Where 8 US States Stand on Consumer Data Privacy Laws
Several U.S. states have enacted or are enacting legislation around consumer privacy in the past year or so. Here is what you need to know.
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What Marketers Can Do to Regain Consumer Trust
A growing number of consumers cite trust and security as their primary concerns with online purchasing. What can marketers do to regain their trust?
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Revitalizing the Consumer-Brand Trust Economy
How does a brand rebuild the trust dynamic when consumers are wary — and with good reason?
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How Clean Data Efforts Support Consumer Privacy Efforts
Structuring clean data discussions with privacy in mind can highlight how an organization can better conduct compliance, easing regulatory fears.
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Accepting Privacy as a Customer Experience Issue
Marketers may be tempted to leave privacy compliance to legal and IT teams, but the data they collect and how they treat that data is all part of CX.
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What You Need to Know About Operational Customer Data Platforms
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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When it Comes to Customer Data, Don't Be a Creep
Businesses need to make intelligent choices about how they use the customer data they collect and how long they store it.
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Data Is Getting Very Personal
Privacy responsibility — how we use, secure and share data — is becoming a differentiator.
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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The 4 P's of Permission-Based Marketing
While marketers' goals haven't changed much over the last 60 years, the methods of achieving those goals must quickly adapt to the data privacy landscape.
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Alphabet Soup: Clarifying GDPR/CCPA and What You Can Do to Prepare
It’s time to put the pedal to the metal where data security is concerned.
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Bring Your Customer Data Together to Enable Customer Success
To let technology reach its full potential and deliver value to customers, companies need to first make the shift to a customer-centric mindset.
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Let 'Ethical by Design' Guide Your Use of Consumer Data
When it comes to today’s consumer data wars, the prize goes to the businesses that are ethical.
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Not Facebook? You’re Still Not Off the Hook With Regulators
Facebook has agreed to pay a $5 billion fine to the FTC for its most recent privacy issues, but that doesn't mean smaller businesses are immune from oversight.
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