Articles
Tag: customer data
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If You Want Your Customer's Data, You Better Provide Valuable Content
Acquiring customer data will be challenging after the GDPR goes into effect. Treat it as a value exchange: their data for your valuable content
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What is Data Management and What it Means for Your Customers
As the amount and complexity of data mounts, it's imperative that businesses get a handle on all the facets of data management.
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6 Considerations For Marketers Working With Facebook
In light of Facebook's recent data woes, we caught up with experts who offer these considerations for those marketers working with Facebook and other platforms.
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Why Match Rates Tell You Everything and Nothing at the Same Time
Marketers who want better match rates should focus on improving the accuracy of the user data input into systems and the precision of data output.
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8 Reasons GDPR Could Be Good For Your Organization
While GDPR means companies need to prepare, many have focused on the challenges alone, but there are positives for both organizations and their customers too.
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Questions to Ask GDPR Consultants Before You Sign the Contract
Many are just getting into a GDPR compliance mindset and as organizations look for consultants to speed the process, here are the questions you need to ask.
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GDPR Compliance: What is a Data Protection Officer and Do You Need One?
GDPR is a few months away and while a data protection officer can help facilitate compliance, which businesses really needs one?
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9 Ways to Jumpstart Your GDPR Compliance Program
If your business is late to the GDPR party, we've got you covered. CMSWire's Dom Nicastro talked to experts to glean these tips for getting up to speed fast.
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5 Tips to Avoid Common GDPR Mistakes and Pitfalls
You have been diligently working towards compliance for GDPR but there are still hidden areas of risk that you might have missed.
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Top Customer Data Breaches for 2017
Uber is the latest to suffer a breach of customer data. Each one costs organizations millions and the trend doesn't seem to be slowing. Here we look at the biggest breaches of customer data in 2017.
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Amperity’s Intelligent Customer Data Platform Comes Out of Stealth Mode
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer.
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Tap Your Customer Data to Improve Customer Satisfaction
Agile marketing strategies focus on making incremental progress through processes that require teams to execute faster and quickly adapt to change. But choosing where to focus and identifying areas where change is required depends on ready access to customer information, when it's needed.
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Put Reliable Customer Data at Your Employees' Fingertips
If you’re like me, you live and die by your smartphone apps. With them, our smartphones become a remote control for our daily lives.
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Attitude Check: What's Your Organization’s Customer Insights Culture?
The path from research to action has never been a smooth one. Many years before the dawn of the modern digital era, advertising guru David Ogilvy famously remarked on the tendency for marketing executives to use customer research “as a drunkard uses a lamppost, for support rather than for illumination.
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