Articles
Tag: customer data
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The GDPR Consequences We Haven't Talked About
The pandemic has inevitably caused both individuals and companies to alter or check their normal security and data protection practices.
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Why Facebook Is Discontinuing Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
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Can Low- and No-Code Platforms Turn Marketers Into Data Scientists?
Low- and no-code platforms are gaining momentum. So where can this emerging technology help marketers with data management?
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How A(u)nti Spam and Uncle Privacy Are Upending Marketing
We pushed email marketing so far that over 20 states have introduced or passed regulations designed to control unsolicited digital interactions, spam and more.
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Has the Rise of the CDP Changed How Companies Use CRMs?
How has the adoption of CDP platforms affected the use of CRM platforms?
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Adobe Announces CDP Built for First-Party Data
Major brands, in partnership with Adobe, are set to deliver personalized customer experiences via Adobe Real-Time CDP, without the use of third-party cookies.
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After a Decade of Digital Experience Software Acquisitions, What's Next for Adobe?
Adobe Summit is being held this week, and we've got an analysis of the latest advancements in its digital customer experience software stack.
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Now You See Me, Now You Don’t: Navigating the Cookie-less World
The demise of third-party cookies is neither sudden nor of recent origin. Marketers need to act now to forge a new path.
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A Manifesto for the Pioneers of the Digital Revolution
Creating the framework that will shape the Fourth Industrial Revolution is too big a responsibility for any single party. It involves all of us.
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Do CDPs Really Make Marketers Independent of IT?
CDPs promised to make marketers free from over-reliance on IT. Did they ever deliver on this promise?
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Getting the Most From Your Customer Journey Maps
A customer journey map looks at all of the interactions that a customer has as they progress through their journey across all of the brand’s channels.
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Why Analytics Solutions Remain Core to the Slimmed Down DX Stack
Like most business functions, the effects of the global pandemic have put marketing teams under pressure to cut costs and deliver more.
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3 Customer Trends AI Can Spot Before Marketing
Machines and humans can make for a powerful marketing combination. Make sure you’re partnering with your data to experience the fullest benefit.
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