Articles
Tag: customer data
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Enterprise Data Security Still Has a Long Way to Go
Despite many warnings, new research from Microsoft shows a large number of enterprises are still not securing their data as they should.
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Why Facebook Discontinued Facebook Analytics
Facebook will retire its analytics tool June 30. Here's why marketers should view that as a good thing.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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How the Customer Data Platform Industry Reconfigured During COVID
One of the main changes the pandemic has had on the industry is the types of CDP platforms that are being adopted and deployed.
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Data Infrastructure Company, mParticle Receives $150 Million in Series E Funding
This week, new investments led by Permira, will help customer data infrastructure company, mParticle, drive continued growth.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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Is 2022 the Year We Get Good at Creating 1:1 Customer Experiences?
Marketers have been talking about personalization for years, so why haven’t all brands perfected it?
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What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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A Data Breach Will Happen to You: Here’s What to Do
The reality is that one in four organizations will experience a data breach this year.
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6 Personalization Mistakes to Avoid for Better Digital Experiences
By taking steps to avoid common personalization mistakes, companies can turn bland, cookie-cutter interactions into experiences their customers will love.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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How Much Customer Data Should You Collect? Sometimes Less Is More
The types of customer data business can collect are plentiful. However hoovering up all the data you can isn’t the best strategy.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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The Highest Paid Privacy Professional Roles in 2021
Filling data privacy roles is getting expensive. Here we look at the top-earning salaries among privacy leaders in 2021.
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