Articles
Tag: customer data
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The Challenges of Scaling Personalization
Personalization, while recognized as strategically important, has many challenges standing in the way of marketer's efforts.
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Looking at What AI Can Bring to Your Organization's Cybersecurity Strategy
The rate of digital transformation is accelerating, opening enterprises up to new attack vectors. AI is lending a hand. Here's how.
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Why Cookie Tracking Has Landed Salesforce and Oracle in Court
European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs.
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When Customers Control Their Data
Customers are gaining greater control over their data and how it can be used and businesses will need to redefine customer relationships as a result.
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5 Reasons Why Data Privacy Will Impact Your Bottom Line
Data privacy is not just ‘nice-to-have’ — it’s a key organizational necessity. Here are five reasons why it has an impact on your bottom line.
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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Curiouser and Curiouser – Drawing the Line Between DXP and CDP
How do we set the boundaries between digital experience platforms and customer data platforms?
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What Does the Arrival of Enterprise Players Mean for the CDP Market?
The CDP Institute reports that major enterprise customer data platforms are on the market. What does that mean for buyers?
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6 Personalization Tips for a Better Customer Experience
Customers expect personalized experiences when they deal with a business and are more likely to make a purchase when businesses provide them.
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Are Most Data Flows Out of Europe Now Illegal?
American businesses are facing another data privacy headache: the Court of Justice of the European Union invalidated the EU-US Privacy Shield framework.
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Operational Efficiency and Strategic Value: The New Currency for Martech Evaluation
Assessing how various marketing technologies differ is as important as it is nuanced. Here are four critical, yet often overlooked, areas to consider.
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How to Plan SEO for Featured Snippets and Improve Your Customer Experience
Re-evaluating SEO to strengthen website or app page content can be a smart play during the current marketing reset.
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The Role of Data in Microsoft's TikTok Ambitions
Microsoft is in discussions to buy TikTok. Should the deal go through, Microsoft is set to gain a whole new bunch of users and, of course, their data.
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What Do Businesses Need in an Ecommerce Platform Today?
Easy integrations, fraud protection, secure online payment options, social selling: just a few of the things to look for in an ecommerce platform.
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