Articles
Tag: customer data
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Are You Ready for the End of Privacy Shield?
Privacy Shield’s future is in serious doubt. What should US companies that self-certified to the framework do now?
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What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?
Inside the California Consumer Privacy Act of 2018 and what it means to businesses and marketers.
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Was GDPR Opt-in Necessary or Not? And What to Do Next
Organizations that tried to get user opt-in fell on deaf ears it seems, and now some argue whether it was necessary at all.
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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?
While it’s commonplace to observe customer behavior in branches and in-store, it's a new practice online.
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How Thick Data Helps You Build Emotional Connections With Customers
Quantitative data only goes so far. To understand your customer's emotional needs, thick data gets to the source.
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If You Want Your Customer's Data, You Better Provide Valuable Content
Acquiring customer data will be challenging after the GDPR goes into effect. Treat it as a value exchange: their data for your valuable content
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What is Data Management and What it Means for Your Customers
As the amount and complexity of data mounts, it's imperative that businesses get a handle on all the facets of data management.
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6 Considerations For Marketers Working With Facebook
In light of Facebook's recent data woes, we caught up with experts who offer these considerations for those marketers working with Facebook and other platforms.
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Why Match Rates Tell You Everything and Nothing at the Same Time
Marketers who want better match rates should focus on improving the accuracy of the user data input into systems and the precision of data output.
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8 Reasons GDPR Could Be Good For Your Organization
While GDPR means companies need to prepare, many have focused on the challenges alone, but there are positives for both organizations and their customers too.
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Questions to Ask GDPR Consultants Before You Sign the Contract
Many are just getting into a GDPR compliance mindset and as organizations look for consultants to speed the process, here are the questions you need to ask.
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GDPR Compliance: What is a Data Protection Officer and Do You Need One?
GDPR is a few months away and while a data protection officer can help facilitate compliance, which businesses really needs one?
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9 Ways to Jumpstart Your GDPR Compliance Program
If your business is late to the GDPR party, we've got you covered. CMSWire's Dom Nicastro talked to experts to glean these tips for getting up to speed fast.
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5 Tips to Avoid Common GDPR Mistakes and Pitfalls
You have been diligently working towards compliance for GDPR but there are still hidden areas of risk that you might have missed.
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