Articles
Tag: customer data
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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What the SolarWinds Hack Tells Us About the State of Cybersecurity
It may take years before the full damage from the SolarWinds hack is known, but it's shown that cybersecurity is a big issue in the business community.
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Why Artificial Intelligence May Not Offer the Business Value You Think
While many organizations are rushing to deploy artificial intelligence, there are no guarantees that doing so will help your business. Here's why.
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Google's FLoC Helps Bring Cookieless Marketing and Privacy Into Focus
Google's Federated Learning of Cohorts is a radically different take on browser identification compared to the evolution of cookie usage.
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Apple's App Tracking Transparency: A New Direction for Consumer Privacy
Apple's ATT framework represents a significant moment: a computer manufacturer is influencing what regulatory actions should exist in the advertising industry.
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Why Disconnected Data Grinds Customer Journeys to a Halt
For many organizations, each business unit has its own separate customer record, which makes it difficult to support and service customers.
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How to Ensure Data Privacy in the Digital Workplace
Data privacy day is a good time to reexamine your data practices to ensure sensitive and personal information is secure. These best practices can help.
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Is Your Customer Experience Data-Driven? Great. Now How Good Is Your Data?
Data is essential for the design and delivery of CX programs, but the value of the data depends on its accuracy, completeness and timeliness.
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A Look at the Current State of Blockchain
Blockchain was supposed to revolutionize the internet. So where are we at with that?
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6 Compliance Tips for California Privacy Rights Act (CPRA)
California Privacy Rights Act (CPRA) compliance may be a couple of years away, but the compliance efforts should be starting now.
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That's the Way the Cookie Crumbles
With the fall of third-party cookies, innovators, creators and startups now have an opportunity to find creative solutions for the advertising world.
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Watch for These Martech Challenges in 2021
Marketing executives share challenges they expect in the year ahead and tips on how best to prepare for the “end” of COVID.
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3 Predictions for the CDP Market in 2021
The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.
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Improving the Customer Experience: Should You Invest in a CDP or a CRM?
Many brands are revisiting their customer experience initiatives, and are looking into investing in either a CDP or CRM platform.
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