Articles
Tag: customer data
-
Amperity’s Intelligent Customer Data Platform Comes Out of Stealth Mode
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer.
Continue reading...
-
Tap Your Customer Data to Improve Customer Satisfaction
Agile marketing strategies focus on making incremental progress through processes that require teams to execute faster and quickly adapt to change. But choosing where to focus and identifying areas where change is required depends on ready access to customer information, when it's needed.
Continue reading...
-
Put Reliable Customer Data at Your Employees' Fingertips
If you’re like me, you live and die by your smartphone apps. With them, our smartphones become a remote control for our daily lives.
Continue reading...
-
Attitude Check: What's Your Organization’s Customer Insights Culture?
The path from research to action has never been a smooth one. Many years before the dawn of the modern digital era, advertising guru David Ogilvy famously remarked on the tendency for marketing executives to use customer research “as a drunkard uses a lamppost, for support rather than for illumination.
Continue reading...
-
On Our Radar: Lytics
We continue our On Our Radar series today with a look into customer data management platform Lytics. We've also covered in this series WiSilica, Localytics, Cotap and Affectiva. Year founded: 2012 Founders: CEO James McDermott and CTO Aaron Raddon. McDermott and Raddon met while working in
Continue reading...
-
Keeping Your Sensitive Customer Data Safe
Protecting customer data is a complex topic, and many organizations are struggling to keep up. Even with money available in the budget, it can be hard to identify the highest advantage, lowest impact changes — yet, with the the pressure to do so increases on a daily basis.
Continue reading...
-
Make Smarter Decisions, Faster #GD13
Today marks the start of Global Directions, an annual industry technology and educational conference. This year's theme caught our attention. Forget big data or smart data. There's no denying that the fire hose of data is flowing quicker than ever.
Continue reading...
-
How Can Big Data Improve the Customer Experience? [Infographic]
This month as we examine the different ways that big data fits into marketing, we'd be remiss if we didn't talk about the ways big data can help improve the customer experience.
Continue reading...
-
YesZone Gives the Customer Journey New Perspective
To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.
Continue reading...
We take your privacy seriously