Articles
Tag: customer data
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How Experience Data Turned Lemonade Into a Profitable Neighborhood Business
Anyone trying to release new products needs to understand the experience gap: the difference between what a product delivers and what customers expect.
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How to Handle the Crisis of Consumer Trust
Most consumers agree that trust is a deal breaker or deciding factor in their buying decision, but only 34% actually trust most of the brands they buy or use.
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Assembly, Activation and the Many Flavors of Customer Data Platforms
In this transitional time for CDPs, we break down the many flavors of customer data platforms (CDPs).
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How a Data-Driven Company Culture Can Enhance Digital Experiences
Companies across all industries are under increased pressure to deliver enhanced digital experiences.
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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5 Principles for Smarter Customer Data Management
Whether you’re just starting to think about your data, or have been managing your data for a while, a few fundamental principles hold true.
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The Data-Driven Organization Is an Endangered Species
A recent study found the number of organizations identifying themselves as data-driven is going down, rather than up.
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Embracing the Era of Deep, Small Data
Big data's replacement is knocking on the door, but it might sound counterintuitive: small data.
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What You Need to Know About Customer Journey Orchestration Software
We paint a picture of the customer journey orchestration landscape and how they help brands meet customers at each point of their journey.
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Choosing a CDP Vendor? 5 Questions to Ask Before Taking the Plunge
It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors.
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What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Lessons Learned From CDP Implementations
Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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Google's New Cookies Features May Hamper Online Advertising, Improve Privacy
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
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True Marketing Personalization Takes Talent, Technology and Empathy
Providing personalized marketing experiences is a big challenge for marketers. It's not easy and if you don’t get it right, your customers could walk.
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