Articles
Tag: customer data
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Audience Journeys from mParticle Aims to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
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4 Ways the Metaverse Can Enhance the Customer Experience
Savvy companies aren't waiting for the metaverse to go mainstream to establish a presence on the platform. Here's how some brands are already taking advantage.
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A Guide to Understanding the Digital Economy (and Thriving in It)
The digital economy is overtaking traditional markets, and it’s spurring a multitude of benefits. But not all industries are seeing those benefits equally.
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TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More
ON24 announces personalization and insights capabilities, Sprinklr introduces new CMO, Jabmo introduces updated Account Data Platform and more news.
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Do Your Customers Trust You on AI, Data Collection and Customer Experience?
A Salesforce study finds customers value trust as a barometer for brands, especially in turbulent times.
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The Future of Personalization and 1st Party Data
Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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What's Your Ideal Voice of the Customer Approach?
Customer surveys are great, but are you asking the right questions at the right time?
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4 Customer Engagement Tactics That Work, According to Marketing Execs
You may have a big audience, but what are you doing with it? Learn from leading marketing execs exactly which customer engagement strategies you should use.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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Marketers Want Their CDPs, Email and Web Content Tools, Survey Finds
In a recent Ascend2 and Oracle survey, marketers were asked what trends and technologies would help advertisements thrive despite recent changes.
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5 Ways to Build a CX-First Business Culture
Every decision you make should center around CX. Learn what steps you should take to promote a customer-centric culture within your organization.
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