Articles
Tag: customer data
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What Is Unsupervised Learning?
Unsupervised learning is a type of machine learning algorithm that is becoming more popular as the amount of data being produced continues to increase.
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Airlines Need to Think Digital-First to Win and Retain Customers
By thinking of themselves as digital companies, airlines can enhance customer experiences and compete in an increasingly competitive market.
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CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
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5 Principles of Customer Data for 2019 and Beyond
Why does the pursuit of the 360-degree view of the customer remain so elusive?
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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?
Are we pursuing fairy tales when we try to create single views of our customers?
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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How a Unified Customer Identity Supports Digital Experience
No single technology will provide a '360 degree view of the customer.' Choose your technology stack based on your specific goals.
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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Are You Ready for the End of Privacy Shield?
Privacy Shield’s future is in serious doubt. What should US companies that self-certified to the framework do now?
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?
Inside the California Consumer Privacy Act of 2018 and what it means to businesses and marketers.
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How to Future-Proof Your MarTech Stack
The question you should ask first when MarTech selection time comes around.
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Customer Data Platforms Shine Where CRMs Fail
CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough.
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