Articles
Tag: customer data
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Lessons Learned From CDP Implementations
Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned.
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Google's New Cookies Features May Hamper Online Advertising, Improve Privacy
Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.
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Stitching Together Online and Offline Customer Data
What are businesses doing to chase down the elusive 360 degree view of their customers?
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'
CDPs were designed to solve some of the very real problems marketers have. But they require thoughtful consideration and careful planning before leaping in.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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How Will Adobe and Salesforce CDP Announcements Impact the Industry?
We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
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Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
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How to Make Your Data Relationships Work: Show Some Respect
Companies, and the systems they use, must treat data with respect.
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Is That New CDP Truly a Customer Data Platform?
A core value proposition for CDPs comes from decoupling data from engagement and management systems.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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Keep Your Data Tidy to Deliver Great Customer Experiences
Simplification is the name of the game with customer experiences: make life easier for your customers and make delivering great CX easier for your team.
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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What Is Unsupervised Learning?
Unsupervised learning is a type of machine learning algorithm that is becoming more popular as the amount of data being produced continues to increase.
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