Articles
Tag: customer data
-
Does Your Organization Need a Customer Data Platform?
What is a customer data platform (CDP), and why do brands need one now more than ever? We turn to industry experts to find the answers.
Continue reading...
-
Can Your Data Keep Up with Dad Sneakers?
True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
Continue reading...
-
Success in Data Handling Must Be Guided by Ethics
In the midst of a sea change in global data privacy, what should CEOs be doing?
Continue reading...
-
Digital Privacy vs. Security Is a False Dichotomy
Security plays an important and critical role in ensuring a sound privacy practice. So why are they so often portrayed as being at odds?
Continue reading...
-
The Adam Sandler Effect: There’s Some Very Good Data Behind Those Very Bad Movies
Audience-centric brands aren't just data-driven, they're using the intent behind the action to deliver more relevant products and content.
Continue reading...
-
Integrations Keep the Data Flowing and the Marketing Relevant
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
Continue reading...
-
Data Management Is the Key to Success – or Failure – in Customer Journey Orchestration
While data is essential for marketing automation, personalization and customer journey orchestration, just having a lot of data isn’t enough.
Continue reading...
-
How Brands Can Take a Proactive Approach to Privacy and Security
Privacy and security are the new market differentiators.
Continue reading...
-
Why Prescriptive Analytics Is the Future of Marketing
Prescriptive analytics has become a real competitive advantage for marketers. Here's why.
Continue reading...
-
Why You Should Use Progressive Consent on Your Website
Consent walls attempt to collect everything up front, before the user has received any value in the exchange. Progressive consent changes that dynamic.
Continue reading...
-
GDPR, Data Privacy and What Companies Are Doing to Keep Users Safe
In this new data protection column, we look at GDPR and how companies are meeting the challenge and what lies ahead for businesses built on data.
Continue reading...
-
Feeling the CCPA Heat?
Crunch time is here. Get ahead of CCPA and future data privacy legislations.
Continue reading...
-
What Marketers Need to Know About CCPA ... Before It's Too Late
The US is generally seen as an opt-out jurisdiction, with the EU being an opt-in jurisdiction. The CCPA is set to change this.
Continue reading...
-
Examining Where 8 US States Stand on Consumer Data Privacy Laws
Several U.S. states have enacted or are enacting legislation around consumer privacy in the past year or so. Here is what you need to know.
Continue reading...