Articles
Tag: customer data
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It’s Time to Organize: How to Inventorize Your Mess of Data
With CCPA enforcement starting on July 1, it's a good time to ask: when was the last time you tried to organize your data?
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Where the Customer Experience Focus Is Shifting in the Immediate Future
Striving to Increase trust, reducing marketing noise, a renewed focus on UX: just a few ways businesses see CX changing in the near future.
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Decisioning vs. Orchestration: What’s the Difference?
Your gut may tell you one thing, your data another, but ultimately, it’s what your customers tell you through their actions and behaviors that matters most .
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Building a Big Picture Customer Experience for Now and the Future
As new customer experience patterns continue to emerge, companies will need to revamp their strategies to align with the upper levels of the CX Hierarchy.
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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4 CDP Case Studies: Openprise, Tealium, Segment, mParticle
How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world.
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Data Management May Sound Boring But It's Crucial for Marketing Success
Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why.
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Why the Time Is Right for Personalization
It’s been interesting to see how personalization use cases, techniques and benefits – as well as the space, as a whole, and attitudes toward it – have evolved.
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2 Years Later: How Has GDPR Affected Your Marketing?
Marketers discuss the impact of GDPR on their marketing programs as the regulation's second anniversary passed this week.
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Using a CDP as a CRM Misses the Point – and the Potential
CDPs are both one of the most disappointing investments brands made last year and the number one investment they want to make. Why the disparity?
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Sidestep Common CDP Traps With the Right Focus and Priorities
Organizations cannot simply purchase a CDP off-the-shelf and have it snap into the technology pieces already in place.
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6 Ways to Improve Your CDP Data Strategy
In this article, we will focus on CDP uses and the data strategies that will enable a business to get the most from their CDP.
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Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience
Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
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What Happens When a DXP Has a Customer Data Platform at Its Foundation
A DXP is most effective at managing content, delivering experiences and ensuring relevance when it is built on a foundation of data and customer intelligence.
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