Articles
Tag: customer data
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Which Flavor of Customer Data Platform Is Right for You?
Customer data platforms (CDPs) come in many different flavors, but knowing which one is right for your business may be a challenge.
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Where Does Encryption Fit in Privacy Regulations?
Privacy regs put strict rules on how companies store consumer data. While encryption isn't explicitly included in all, it should be included in your response.
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The Who, Why and What’s in It for Them of Successful Data Privacy Programs
Building out a comprehensive data privacy strategy is more than just complex. It can be nearly impossible given the countless siloed resources.
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What Does it Mean to Be CCPA Compliant?
Although the CCPA went into effect on Jan. 1, businesses are still woefully underprepared to achieve compliance.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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What's Under the Hood of a Customer Data Platform?
The CDP Institute's report found emerging capabilities for CDPs, but there's many more flavors in this vendor class.
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Could California Become an EU Data Privacy Darling?
California’s lead in privacy in the US is widening, and powerful EU data privacy regulators are taking note.
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The CCPA Is Here … But How Can Businesses Prepare for What Lies Ahead?
Many companies are currently dealing with each request for customer data manually. That won't scale.
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What's the Road Ahead Look Like for CDPs?
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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On Data Privacy Day, 5 Organizations Share How They Protect Consumer Data
Data Privacy Day is Jan. 28. We caught up with five organizations to see what steps they're taking to protect customer data.
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4 CDP Case Studies: AgilOne, Arm Treasure Data, BlueConic, Lytics
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
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2020: The Beginning of the End of the Wild West of Data
In 10 years, we’ll look back at 2020 as the beginning of the end of the wild west of data.
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Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
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The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
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