Articles
Tag: customer data
-
4 CDP Case Studies: AgilOne, Arm Treasure Data, BlueConic, Lytics
How are businesses using customer data platforms? We caught up with four CDP providers to hear about recent case studies.
Continue reading...
-
2020: The Beginning of the End of the Wild West of Data
In 10 years, we’ll look back at 2020 as the beginning of the end of the wild west of data.
Continue reading...
-
Customer Trust: Are We Experiencing an Existential Crisis?
'Trust is a key element in the overall customer experience. Brands that cannot provide a high level of trust cannot provide a high level of CX.'
Continue reading...
-
The CCPA Provides an Opportunity for Competitive Gains in Customer Experience
The CCPA provides an opportunity to differentiate your business in one of the key drivers of loyalty: trust.
Continue reading...
-
8 Tips for Cutting Through the Customer Data Platform Hype
With advice from the experts, we offer tips for breaking through the customer data platform (CDP) hype.
Continue reading...
-
Customer Data Platforms and Analytical CRMs Share the Same DNA
CDP vendors owe a lot to the popularity of analytical CRM platforms.
Continue reading...
-
9 Ways to Jump-Start Your Data Privacy Program for 2020
With the CCPA in effect as of Jan. 1, it's paramount organizations take data privacy practices seriously. Here is what you need to know.
Continue reading...
-
Navigating Privacy Laws in 2020: Invest in Quality Content
With CCPA fast approaching, consumers are in a better position to withhold personal data than ever before. To mitigate data loss, invest in quality content.
Continue reading...
-
Marketers: Escape the Cycle of Poor Customer Engagement Practices
Some marketers are struggling to connect and convert — and are doubling down on bad marketing practices as a result.
Continue reading...
-
The Siren Song of the Chinese Market: What You Need to Know
For many American businesses, the Chinese market is a siren song, tempting brands large and small with the promise of a booming economy and customers.
Continue reading...
-
Fraud Is Bad Business: The Impact on Customer Experience
The cost of fraud is high for both consumers and businesses. Here are a few steps both sides can take to reduce the risk (hint: retire your 12345 password).
Continue reading...
-
8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
Continue reading...
-
What to Expect From CX in 2020: 3 Accelerating Trends
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
Continue reading...
-
Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
Continue reading...