Articles
Tag: customer data
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How the Industrial IoT Is Making the Workplace More Productive
The IIoT is becoming a key part of the digital workplace and many vectors are turning to it to make workers more productive. Here's how.
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5 Takeaways from the DX Summit 2021 Summer Edition
Simpler Media Group and CMSWire held its third Digital Experience Summit of 2021, as part of its DX Summit Series events. Here are some key takeaways.
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Innovate, Pivot or Stay the Course: How Customer Experience Responds to Disruption
Businesses typically respond to disruption in one of three ways: innovate to lead, pivot to leverage new opportunities, or stay the course.
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McDonald’s Ready to Beef up Its CX Efforts With Addition of New Team and Structure
This week, fast food giant McDonald’s announced restructuring and added a new team to the business that will take ownership of CX and personalization.
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How Data Governance Improves Customer Experience: 3 Examples
Optimal data governance has several potential impacts on maintaining and continually improving an organization's customer experience.
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Zoom Acquires Five9, Qualtrics Acquires Usermind and More CX News
In this edition of the CX and marketing Newsbyte, Zoom acquires Five9, Qualtrics acquires Usermind, DemandScience acquires the Airborne app and news.
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Does Your Organization Need a Chief Data Officer? Probably
While there is a growing number of roles in today's organizations, one of the most important is that of Chief Data Officer. But does your business need one?
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What Marketers Need To Know About the Colorado Privacy Act
The Colorado Privacy Act has been signed into law. How does it compare to the California Consumer Privacy Act?
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Call Centers vs. Contact Centers: Understanding the Key Differences
What are the differences between a call center and a contact center and why does it matter for customer experience programs?
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CX Decoded Podcast: How Valid Customer Experience Data Tells a Great Story
Katrina Schiedemeyer stopped by the show to share her thoughts on how to best understand the ROI of your CX program and how CX data can tell the story.
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How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage
Privacy and compliance is an opportunity to better serve our customers the way they want to be served. Here's how to start.
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Why the Evolution of CX Is Impacting Your First-Party Data Strategy
CX leaders are stewards of the customer voice throughout the organization: from ensuring it's accurately captured to representing it in company strategy.
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Is Google Unfairly Limiting Access to User Data to Its Competitors?
Google is once again being investigated by EU regulators. This time it’s over the way it shares — or doesn’t share — data with online advertising competitors.
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Hands Out of the Cookie Jar: What the End of Cookies Means for You
The death of cookies is a blessing in disguise. It might just be the nudge you need to restructure your marketing data acquisition and analytics strategy.
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