Articles
Want to step up your customer engagement game with Google+? Good news! It's a cakewalk. Forget the Content! Engage Strategically Before we get into Plus specifics, let’s step back and talk a bit generally about the purpose of social media in a business context.
Continue reading...
As more organizations build online customer communities, often aided by social media platforms such as Facebook and Twitter, the lines between community and social media have begun to blur.
Continue reading...
Technology evolves at a rate much quicker than most of us can keep pace with. Right now we are in the era of mobile applications. Here are three ways to capture the interest of your app happy customers.
Continue reading...
Don’t let the hype of using Web Engagement Management tools fool you. If you want to cultivate a truly engaged online community, it’s more important to home in on how your organization is practicing WEM, no matter how simplistic the tactics may be.
Continue reading...
What are you favorite brands? What is it about those brands that make you love them? For as long as I could remember, I have always loved the brand Nike.
Continue reading...
Actually, I believe there are three types of communities: external communities, which are comprised of customers; internal communities, which are comprised of employees; and hybrid communities, which are comprised of partners and suppliers.
Continue reading...
Kerry Bellerose the Senior VP of Product Management at Sitecore (news, site) led this technical discussion of the engagement automation features in the newly announced Customer Engagement Platform at Sitecore's Dreamcore conference here in Boston.
Continue reading...
When it comes to online advertising, marketers have decisions to make between what platform to use, whom to target and the kind of media they’ll use to reach them.
Continue reading...
Last year, Forrester introduced us to the Empowered Employee, who, thanks to access to mobile devices like iPads and iPhones, as well as time-saving apps and file sharing platforms, felt compelled to bring productivity and subsequent innovation into their professional lives. Similarly, a new survey from the Pew Internet & American Life Project suggests that individuals’ access to social
Continue reading...
Alterian (news, site), creator of campaign and web content management tools, is having quite a busy November. The company has announced a partnership with Experian, released multiple major product updates and launched a new customer engagement platform.
Continue reading...
Experian Marketing Services has partnered with Alterian (news, site) to provide a solution for multi-channel customer engagement management. Alterian and Experian are striving to improve the ability to get a holistic view of customers’ preferences and provide a more engaging experience.
Continue reading...