Articles
Tag: customer engagement management
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Customer Engagement with Google+: Stupidly Simple
Want to step up your customer engagement game with Google+? Good news! It's a cakewalk. Forget the Content! Engage Strategically Before we get into Plus specifics, let’s step back and talk a bit generally about the purpose of social media in a business context.
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What's the Difference? Community Manager vs. Social Media Manager
As more organizations build online customer communities, often aided by social media platforms such as Facebook and Twitter, the lines between community and social media have begun to blur.
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The Era of Mobile Apps: Are Your Customers App Happy?
Technology evolves at a rate much quicker than most of us can keep pace with. Right now we are in the era of mobile applications. Here are three ways to capture the interest of your app happy customers.
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WEM: Focus More on the Practice of Web Engagement than the Tools
Don’t let the hype of using Web Engagement Management tools fool you. If you want to cultivate a truly engaged online community, it’s more important to home in on how your organization is practicing WEM, no matter how simplistic the tactics may be.
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Customer Experience Management: Get Personal -- Give Customers What They Need
What are you favorite brands? What is it about those brands that make you love them? For as long as I could remember, I have always loved the brand Nike.
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Employee and Customer Communities: Which One is More Valuable?
Actually, I believe there are three types of communities: external communities, which are comprised of customers; internal communities, which are comprised of employees; and hybrid communities, which are comprised of partners and suppliers.
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Sitecore's New CEP All About Customer Engagement Automation #dreamcore
Kerry Bellerose the Senior VP of Product Management at Sitecore (news, site) led this technical discussion of the engagement automation features in the newly announced Customer Engagement Platform at Sitecore's Dreamcore conference here in Boston.
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Display Advertising Top Priority for Online Marketers
When it comes to online advertising, marketers have decisions to make between what platform to use, whom to target and the kind of media they’ll use to reach them.
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WEM: How to Engage with the Social Side of the Internet
Last year, Forrester introduced us to the Empowered Employee, who, thanks to access to mobile devices like iPads and iPhones, as well as time-saving apps and file sharing platforms, felt compelled to bring productivity and subsequent innovation into their professional lives. Similarly, a new survey from the Pew Internet & American Life Project suggests that individuals’ access to social
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Updates to Web CMS, Marketing Suite Support Alterian's Focus on Customer Experience
Alterian (news, site), creator of campaign and web content management tools, is having quite a busy November. The company has announced a partnership with Experian, released multiple major product updates and launched a new customer engagement platform.
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Alterian's Latest Partnership Aims for Better Customer Engagement
Experian Marketing Services has partnered with Alterian (news, site) to provide a solution for multi-channel customer engagement management. Alterian and Experian are striving to improve the ability to get a holistic view of customers’ preferences and provide a more engaging experience.
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