Articles
Despite how revolutionary NPS was when it was introduced, it has some serious limitations when it comes to driving profitable growth.
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There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs.
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VoC is a way that brands are able to understand how their customers feel about the brand. Here are four tips to improve the effectiveness of your VoC program.
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CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
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The best way to get someone to commit to something big is to first convince them to commit to something small.
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With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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Customer lifetime value matters to the bottom line. Here's how you can increase it.
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Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
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Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem.
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Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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A look at the most critical method of creating CX results that establish short-term credibility and set the stage for long-term ROI: value creation.
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Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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