Articles
Tag: customer lifetime value
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Companies Are Misusing Net Promoter Scores: Here’s How to Fix That
Despite how revolutionary NPS was when it was introduced, it has some serious limitations when it comes to driving profitable growth.
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The Challenges Marketers Face Going Customer-Centric
There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs.
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4 Ways to Improve the Effectiveness of Your Voice of the Customer Initiatives
VoC is a way that brands are able to understand how their customers feel about the brand. Here are four tips to improve the effectiveness of your VoC program.
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How Customer Data Platforms Can Benefit the Call Center
CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
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What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
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The New Normal: It’s All About the Experience
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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How to Increase Customer Lifetime Value
Customer lifetime value matters to the bottom line. Here's how you can increase it.
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How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience
Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
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Calculating Customer Lifetime Value Is Tricky
Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem.
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How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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Want to Differentiate Your Customer Experience? Create Value for All Stakeholders
A look at the most critical method of creating CX results that establish short-term credibility and set the stage for long-term ROI: value creation.
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Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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