Articles
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
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With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
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Customer lifetime value matters to the bottom line. Here's how you can increase it.
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Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
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Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
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Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem.
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Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
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A look at the most critical method of creating CX results that establish short-term credibility and set the stage for long-term ROI: value creation.
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Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
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Without a solid customer acquisition strategy, growth efforts will be futile.
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The adage "it’s easier to sell to an existing customer than find a new one" has been around for years, yet it seems many companies keep forgetting it.
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When you talk about customer retention, loyalty is a big part of the conversation, so let’s explore the growing importance of loyalty programs.
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Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
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You have to work pretty hard to turn a brand advocate into a brand detractor, but that's what happened here.
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