Articles
Tag: customer lifetime value
-
Cultivate Lasting Customer Relationships Through Loyalty Programs
When you talk about customer retention, loyalty is a big part of the conversation, so let’s explore the growing importance of loyalty programs.
Continue reading...
-
Why SaaS Brands Should Care About LTV
Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
Continue reading...
-
Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong
You have to work pretty hard to turn a brand advocate into a brand detractor, but that's what happened here.
Continue reading...
-
Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
Continue reading...
-
Keys to Building Customer Lifetime Value
Outstanding customer support is often the differentiator between companies that build customer lifetime value and those that don’t.
Continue reading...
-
Why Brands Must Unify Customer Experience and Customer Success (and How They Can Do It)
Customer success brings a new set of tactics that customer experience leaders should pay attention to.
Continue reading...
-
How to Measure Customer Experience Beyond Net Promoter Score
Satisfied customers will drive your business. Your task is to improve your customers’ experience. Here's a look at how to measure it.
Continue reading...