Articles
Tag: customer lifetime value
-
What Do Tattoos Tell You About Customer Behavior?
The best way to get someone to commit to something big is to first convince them to commit to something small.
Continue reading...
-
The New Normal: It’s All About the Experience
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
Continue reading...
-
Long-Term vs. Short-Term Marketing: What's Your Crisis Vision?
With pressures on marketing teams in crisis, focusing on the short-term may not always be the answer. Here's why.
Continue reading...
-
How to Increase Customer Lifetime Value
Customer lifetime value matters to the bottom line. Here's how you can increase it.
Continue reading...
-
How Discounts Affect Customer Lifetime Value
Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns.
Continue reading...
-
Why Enterprise SaaS Companies Are Investing in Post-Sales Customer Experience
Any investments designed to put customers, and customer data, at the heart of the business will only help companies be more competitive in the future.
Continue reading...
-
Calculating Customer Lifetime Value Is Tricky
Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem.
Continue reading...
-
How Can Organizations Close the Customer Acquisition Cost–Lifetime Value Gap?
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
Continue reading...
-
Want to Differentiate Your Customer Experience? Create Value for All Stakeholders
A look at the most critical method of creating CX results that establish short-term credibility and set the stage for long-term ROI: value creation.
Continue reading...
-
Focus on Customer Experience First and the Metrics Will Follow
Every business wants to keep the cost of acquiring new customers down and the total lifetime value of that customer high. So how can they do it?
Continue reading...
-
Customer Acquisition in 2020: Best Practices
Without a solid customer acquisition strategy, growth efforts will be futile.
Continue reading...
-
Don’t Forget Your Customer After They Become Your Customer
The adage "it’s easier to sell to an existing customer than find a new one" has been around for years, yet it seems many companies keep forgetting it.
Continue reading...
-
Cultivate Lasting Customer Relationships Through Loyalty Programs
When you talk about customer retention, loyalty is a big part of the conversation, so let’s explore the growing importance of loyalty programs.
Continue reading...
-
Why SaaS Brands Should Care About LTV
Lifetime Value (LTV) is a key metric for companies, and SaaS companies in particular. But why is it so vital, and how can a SaaS company calculate LTV?
Continue reading...
Displaying 1-14 of 19